NEWS | Brand News

Gap Collaborates With Google To Launch Its AR-Based Mobile App

Gap is testing a new mobile app named “Dressing Room” to preview the clothes before you try. Debuted at the CES Show 2017, American worldwide clothing company, Gap is into something innovative. The company is testing a virtual dressing room to give their customers a new way to try on their favourite clothes. Released the news …

Gap Launches #SpringIsWeird Campaign On Instagram

Gap has launched a 12-part “microseries” on Instagram video for its upcoming Spring campaign, called “Spring is Weird”. Gap’s advertising agency Wieden + Kennedy has created a series of 12 short films, each only 15 seconds long, telling a love story between “Marcel the Shell” creator Jenny Slate and actor Paul Dano. The series presents …

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