BMW

BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch of its website has already increased mobile visitors by 27%. Speaking at Mobile World Congress …

BMW Australia, in collaboration with creative agency partner Clemenger BBDO Melbourne, has today launched Illuminated Landscapes, promoting the new X5. Illuminated Landscapes features artworks lit only by the X5’s Laserlights. Beaming an impressive 500 metres, the Laserlights are just one of the X5’s innovative technical features. To showcase the Laserlights, BMW partnered with Bart Celestino, …

MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font and the visuals. MINI will also be taking care of …

BMW designed a car inside Snapchat’s AR lenses, that almost looks like it’s real and ‘driveable’. The automobile brand is the first to create a 3D augmented reality kind of a product partnering with Snapchat to roll out the new advert campaign to launch the BMW X2. Last week, the LA based company, Snap Inc, …

HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, resulting in significantly higher accuracy and more precise information about traffic conditions. HERE Real-Time Traffic, …

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei. 19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more. This year, the BMW M6 GT3 race car appeared on …

BMW’s new ad is routing Tesla’s new model for its timeless waiting lists. The question for the users is, “Will you wait, or drive?” Famous for its sarcastic marketing approaches, BMW is caving in Tesla’s Model 3 with its competitor-model 330e iPerformance plug-in hybrid because of the release problems. The teasing is just because BMW …

BMW released its digital-first campaign for the new BMW M2 Coupe and enlisted model Gigi Hadid in an interactive 360 degree film. The film, which debuted on YouTube and Facebook, was directed by Marc Forster, who directed films such as “James Bond – Quantum of Solace” and “World War Z”. The spectacular one-shot stunt – …

BMW launched a social campaign and website called Snowchat, which lets users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which has grown into tens of millions of young users. The Snowchat site which promotes the new BMW X4 SUV, aimed at younger consumers than BMW’s average drivers. The …

BMW M4 takes a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as it teeters on the edge of this floating race track. Andrew Simon, CCO of BMW’s agency …