WORK | Branding

BMW’s New Transparent Logo Design Causes Controversy Along With Its Modernity

BMW’s new flat logo identity is released towards the digital sphere, and exposes the challenges of designing for modern times and multiple formats. The transparent appearance first released on the brand’s i4 model. BMW has revealed a brand new logo to coincide with the release of its i4 concept car and yes, it’s another addition …

Digital Marketing Campaigns of All Times That Help Famous Brands Grow

Establishing a business is easy, but running and growing is the most challenging part in the industry. In order to grow properly and effectively, digital marketing campaigns intend to grow your business in a number of ways. First of them is creating a brand awareness, secondly, making a comeback and the third one is as …

6 Key Points About The Digital Marketing Strategy Of BMW

To study BMW as a brand, we first need to point out that the web presence is not just a for selling products. It is also a ‘vehicle’ to position the brand and satisfies their goals with poise. BMW is considered as one of the leading producers of luxury and state of the art vehicles …

NEWS | Brand News

BMW Approaches Content Marketing To Create Engagement Between Consumer And Product

BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch of its website has already increased mobile visitors by 27%. Speaking at Mobile World Congress …

BMW Launches ‘Illuminated Landscapes’ To Promote New X5 Via Clemenger, Melbourne

BMW Australia, in collaboration with creative agency partner Clemenger BBDO Melbourne, has today launched Illuminated Landscapes, promoting the new X5. Illuminated Landscapes features artworks lit only by the X5’s Laserlights. Beaming an impressive 500 metres, the Laserlights are just one of the X5’s innovative technical features. To showcase the Laserlights, BMW partnered with Bart Celestino, …

WORK | Branding

MINI Revamped Their Branding And Logo And It’s – More Minimal

MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font and the visuals. MINI will also be taking care of …

BMW Test Drives Snapchat’s AR Lenses In Their 3D Car Ad

BMW designed a car inside Snapchat’s AR lenses, that almost looks like it’s real and ‘driveable’. The automobile brand is the first to create a 3D augmented reality kind of a product partnering with Snapchat to roll out the new advert campaign to launch the BMW X2. Last week, the LA based company, Snap Inc, …

NEWS | Brand News

HERE Collects Real-Time Traffic Data From Audi, Mercedes And BMW Cars

HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, resulting in significantly higher accuracy and more precise information about traffic conditions. HERE Real-Time Traffic, …

18th BMW Art Car Utilizes Both Augmented And Virtual Reality

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei. 19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more. This year, the BMW M6 GT3 race car appeared on …

BMW Does It Again With Its “Wait Or Drive” Ad

BMW’s new ad is routing Tesla’s new model for its timeless waiting lists. The question for the users is, “Will you wait, or drive?” Famous for its sarcastic marketing approaches, BMW is caving in Tesla’s Model 3 with its competitor-model 330e iPerformance plug-in hybrid because of the release problems. The teasing is just because BMW …

Want to see your content here?

We will help you spread the word. Submit digital marketing related work,
news and blog content to get published on the DAN website.

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT