WORK | Graphic Design

MINI Revamped Their Branding And Logo And It’s – More Minimal

MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font and the visuals. MINI will also be taking care of …

WORK | Social Media Campaigns

BMW Test Drives Snapchat’s AR Lenses In Their 3D Car Ad

BMW designed a car inside Snapchat’s AR lenses, that almost looks like it’s real and ‘driveable’. The automobile brand is the first to create a 3D augmented reality kind of a product partnering with Snapchat to roll out the new advert campaign to launch the BMW X2. Last week, the LA based company, Snap Inc, …

NEWS | Technology News

HERE Collects Real-Time Traffic Data From Audi, Mercedes And BMW Cars

HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, resulting in significantly higher accuracy and more precise information about traffic conditions. HERE Real-Time Traffic, …

WORK | Virtual Reality Marketing

18th BMW Art Car Utilizes Both Augmented And Virtual Reality

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei. 19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more. This year, the BMW M6 GT3 race car appeared on …

WORK | Guerilla Marketing

BMW Films Are Back With “The Escape”

BMW announced the return of BMW Films this week. The first addition to the series is named “The Escape”. “The Escape” has a magnificent cast starring Oscar nominee Clive Owen, who will return to play “The Driver”. He’ll be joined by Dakota Fanning, John Bernthal and Vera Farringa. Director Neill Blomkamp will be behind the …

WORK | Ads & Commercials

BMW Does It Again With Its “Wait Or Drive” Ad

BMW’s new ad is routing Tesla’s new model for its timeless waiting lists. The question for the users is, “Will you wait, or drive?” Famous for its sarcastic marketing approaches, BMW is caving in Tesla’s Model 3 with its competitor-model 330e iPerformance plug-in hybrid because of the release problems. The teasing is just because BMW …

WORK | Ads & Commercials

BMW Presents “Eyes On Gigi” Interactive Campaign With 360 Film

BMW released its digital-first campaign for the new BMW M2 Coupe and enlisted model Gigi Hadid in an interactive 360 degree film. The film, which debuted on YouTube and Facebook, was directed by Marc Forster, who directed films such as “James Bond – Quantum of Solace” and “World War Z”. The spectacular one-shot stunt – …

NEWS | Technology News

Apple Opens Secret Lab For Brands To Tweak Apple Watch Apps

Apple has given partner brands early access to the smartwatch hardware and software so they can test their apps hands-on. BMW and Facebook are among the brands that have reportedly been given access to a private lab within Apple’s headquarters, where they can refine their apps for the Apple Watch before the device’s launch. Companies …

WORK | Social Media Campaigns

BMW’s Snapchat Inspired Campaign: Snowchat

BMW launched a social campaign and website called Snowchat, which lets users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which has grown into tens of millions of young users. The Snowchat site which promotes the new BMW X4 SUV, aimed at younger consumers than BMW’s average drivers. The …

WORK | Ads & Commercials

BMW M4 Viral Ad: Ultimate Racetrack

BMW M4 takes a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as it teeters on the edge of this floating race track. Andrew Simon, CCO of BMW’s agency …

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