NEWS | Brand News

BBC Launches A New Tool, Using Facial Coding Technology For Branded Content

BBC StoryWorks, the dynamic content production agency from BBC Advertising, has revealed a new initiative that enables their clients to observe the impact of their branded and sponsored content on its TV and online platforms. The brand-new launch helps clients with understanding the “emotional engagement “and “subconscious association” using facial-coding and eye-tracking tools. The new …

NEWS | Brand News

BBC To Launch A New VR Studio

BBC has announced their new content studio, BBC VR Hub, dedicated to VR production. The aim of the new studio will be exploring the impacts of VR on creating real audience and working closely with BBC program makers and digital associates for planning new VR projects. Zillah Watson, who if the head of content commissioning …

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