NEWS | Industry News

Audi Is Using Data-Driven Digital Billboards To Display Current Road Conditions

Audi and BBH London launch a digital OOH campaign on using APIs and public data to present contextually relevant digital billboards on roadside displays. To promote real-time driving conditions, Audi used original data to measure current driving conditions to endorse different aspects of their driving technology. The project is created by BBH London and produced …

WORK | Ads & Commercials

Audi’s Latest Spot From BBH Is All About ‘Clowns Of The Traffic’

This is a different car-ad because it acknowledges that the real problem of traffic is usually not the landscapes, it’s the other drivers, and Audi uses clowns as car metaphors in its new spot. Created by Bartle Bogle Hegarty London, the ad displays weird (but not funny) characters in the starring roles. Audi is depicting …

WORK | Ads & Commercials

The 5 Best Ads Featuring This Year’s Emmy Awards

Presenting the best eye-catching ads from one of the biggest events of the year, brands like Apple, Audi, Netflix, Samsung and Google are displaying their creative talents on screen. One of the biggest events of the year has passed. So last Sunday, the companies lined up to share their commercials during the 69th Primetime Emmy …

NEWS | Technology News

HERE Collects Real-Time Traffic Data From Audi, Mercedes And BMW Cars

HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, resulting in significantly higher accuracy and more precise information about traffic conditions. HERE Real-Time Traffic, …

WORK | Virtual Reality Marketing

Audi’s Sandbox Is The New VR Experience For Big Kids

Audi creates a new virtual reality campaign inspired by the children’s sandboxes. The campaign is designed by the Norwegian creative agency POL. Titled Enter Sandbox, Audi Norway combined a sandbox installation with virtual reality to enable the drivers test-drive the new model of Q5. The Sandbox 2.0 VR experience’s digital production is prepared by MediaMonks. …

WORK | Ads & Commercials

Top 10 Super Bowl LI Commercials 2017

One of the world’s most watched annual sporting events, Super Bowl was played in the previous days and -not surprisingly-, things got social and political for this year’s commercials. Digiday says advertisers shelled out as much as $5 million for 30 seconds of screentime during this year’s big game, according to ad-tracker Kantar Media. This year’s commercials …

WORK | Ads & Commercials

Audi’s “Duel” Ad Warns People To Choose The Next Driver Wisely

Audi has released a politically-themed video commercial named “Duel”, which is about two valets competing over the RS 7— Audi’s high-performance sports car. The campaign was released a few days ago. In the video, two valets (a man and a woman, of course) are debating for the new Audi RS 7 to get behind the wheel. The …

WORK | Social Media Campaigns

Audi’s Campaign #CatchtheUnseen Inspires People To Explore Sweden

Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos were taken in Sweden. Demonstrating that we tend to take pictures from exactly same places, …

WORK | Social Media Campaigns

Top 15 Creative Branded Instagram Videos

Kudos to all the brands for their creative use of the popular Instagram video feature. Currently, videos on Instagram are all the rage! We think the feature owes its success to its 15-30 second limit for the ads and visually appealing content by its users, requiring them to be creative and engaging in the short …

WORK | Ads & Commercials

Audi R8 Gives Birth To RS3 In This Ad

Audi had some of the most amazing and inspired commercials over the years, but this one is simply amazing. In this ad, an Audi R8 actually gives birth to an RS3 Sportback. Audi’s marketing team has taken a path less travelled by producing a unique yet controversial commercial, showcasing that the RS3 shares some mechanical relationship …

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