NEWS | Industry News

Apple Releases A Bunch Of New Emojis, Including A “I Love You” Hand Sign

Coming soon to iOS 11.1, Apple has revealed hundreds of new emojis that will get emoji-lovers addicted! According to the brand’s official newsroom, the new icons will include more large-scaled options such as more emotive smiley faces, gender-neutral characters, clothing options, food types, animals, mythical creatures and more. So let’s dive into the variations; from …

WORK | Ads & Commercials

The 5 Best Ads Featuring This Year’s Emmy Awards

Presenting the best eye-catching ads from one of the biggest events of the year, brands like Apple, Audi, Netflix, Samsung and Google are displaying their creative talents on screen. One of the biggest events of the year has passed. So last Sunday, the companies lined up to share their commercials during the 69th Primetime Emmy …

WORK | Guerilla Marketing

Apple Now Has An Official Instagram Account To Celebrate iPhone Photographers

This week, Apple launched a long-time awaited Instagram account — it is an unexpectedly artsy one. Unlike all the other brands, Apple joined the popular network not just to promote its products, advertise or make announcements. The purpose of their account is quite cool, they will exclusively feature photos and videos by only using the …

WORK | Ads & Commercials

Michel Gondry Shoots “Détour” For Apple Using The iPhone 7 Plus

Oscar-winning director Michel Gondry filmed a short documentary named Détour for Apple and it was shot entirely using an iPhone 7 Plus. Apple UK , collaborated with the famous French director, producing a film which has a lot of summer vibes so it gets you going and wanting to watch more. “Détour” is inspired by the works of …

WORK | Ads & Commercials

Apple’s WWDC Opening Video Is “All About That Apps”

To start Apple’s annual Worldwide Developer Conference, the company released a video in which the company tries to demonstrate life before smartphone apps! Apple shared a hilarious video to initiate this year’s WWDC. Titled “Appocalypse” it exposes a world where all the apps are deleted from the smartphones because of an unfortunate mistake made by a junior …

WORK | Ads & Commercials

Apple’s iPhone 7 Plus Romantic Ad Is Perfect For Millenials

Apple has released a new ad, for iPhone 7 Plus, to showcase the Portrait mode feature for its product. The spot was entirely shot in China, Apple’s second-biggest market throughout the world. Imagine there’s only you and your significant other are walking around the city and taking beautiful pictures. Apple’s new spot, called “The City” is …

WORK | Ads & Commercials

Apple’s TVC ‘Bulb’ Is About The New MacBook Pro’s Touch Bar

To highlight the latest MacBook Pro, Apple filmed an ad named ‘Bulbs’, which had to use thousands of light bulbs in the making. Last week, Apple began airing its very inaugural television commercial. The ad runs 1 minute and 37 seconds long and shows the high-tech notebook as a tool “for ideas to come”. Differs from many …

NEWS | Technology News

Meet The New MacBook Pro’s Major Feature: Touch Bar

In the past few days, the biggest laptop event of the year happened. The new MacBook Pro’s Touch Bar will be nothing but a game-changer for the market’s future. Seems like MacBook Pro is getting all the thumbs up in the security function for the first time. Released on October 27, Apple’s new laptop has …

BLOG | Content Marketing

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

WORK | Ads & Commercials

New Apple Ads Demonstrate Features Of The Apple Watch

Apple has released eight 15-second ads for the Apple Watch, each of them highlighting a specific feature of the device. The advertisements feature well-known celebrities like actress Chloë Sevigny, old school rocker Alice Cooper, and singer Nick Jonas. Four videos “Climb”, “Row”, “Golf” and “Chase” feature women sprinting up the stairs, group working out on …