Take A Tour With Apple’s ‘Shot On iPhone’ Campaign With 16 Stars Including FKA Twigs And Travis Scott

Apple is taking us on tour again in the latest campaign of iPhone XS’ ‘Shot on iPhone’ and FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott and more are starred. As part of the campaign, Apple has shared behind-the-scenes videos to look at concerts hosted by rock band …

Learn Some Jazz Today From Apple’s Latest AirPods Spot ‘Bounce’

To promote their new AirPods with wireless charging, Apple focuses heavily on music and the wireless design of AirPods, in a breezy way. In the video, Bounce features an AirPods user moving effortlessly through city streets, bouncing off of everyday objects. Apple touts that “with wireless charging and voice-activated Siri, AirPods have never felt more …

Inspirational Earth Day Marketing Campaigns and Ideas

With environmental concerns become more and more essential, the actions of major companies and brands can heavily affect consumer behavior. So, Earth Day provides a great chance to showcase that the marketing world is contributing to build a sustainable future. As the world tries to live and kept alive for 4.543 billion years, technology and …

NEWS | Brand News

Apple Expected To Launch A Streaming Video Service − And More On March 25 Event

Apple Event is the exact time to announce that the brand has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu. The Keynote event, will announce a new period for the company as it enters the fast-pacing over-the-top media streaming …

Apple To Acquire The UK-Based Digital Marketing Startup DataTiger

Apple has bought a UK based startup Operatedata Ltd, the official operating name of the DataTiger brand in a move that could boost the company’s digital marketing and make it more relevant to customers. The UK-based startup says its technology can “optimize the marketing journeys” of customers by using data to more accurately send materials to …

Apple Shows Off At The Consumer Electronics Show, Referring Vegas — And Many More

Apple threw a shade at Google and Amazon with a new billboard that takes shots at both companies’ privacy issues. The brand makes the appearance not in participation, but in the billboards and is positioned outside the CES tech conference in Vegas, right beside a monorail emblazoned with Google ads. Apple sits out the yearly …

Wonderscope Storytelling App Aims to Immerse Kids By Using Apple’s ARKit

Ready to explore the extraordinary stories around the ordinary places? Wonderscope, the app built by Within’s immersive storytelling skills want to transform the way that kids interact with technology. Building on their commitment to expand the potential of storytelling through technology, Within today announced the release of Wonderscope, a new children’s iOS app that uses …

Apple Is Calling Out To ‘Share Your Gifts’ Throughout The World

Apple’s holiday campaign celebrates the power of creativity and heartens creators to share their gifts with the outer world. Developed by Apple’s bespoke creative agency, TBWA\Media Arts Lab, Share Your Gifts has quite a bit of DNA in common with Apple’s previous holiday ads, including the most-loved Misunderstood from 2013, that put the brand on …

NEWS | Brand News

Volkswagen Lets Apple Users Unlock Their Cars With Siri Shortcuts

Volkswagen has announced an update to their Car-Net app which lets iPhone users connect to Siri to interact with their vehicles. Arrived with the update of iOS 12, Volkswagen Car-Net now offers several shortcuts that can be added to Siri with a personalized phrase, including a start/stop for charging, defroster, and climate; a set climate …

Apple Revealed All The Celebrities Who Are “Behind the Mac” In Their Latest Spot

Serena Williams, Virgil Abloh, KAWS, and Anna Wintour, Paul McCartney and many more are a host of celebrities and public figures featured in Apple‘s latest “Behind the Mac” ad. The commercial shows stars, children, and budding creatives all sitting behind their MacBooks — paying homage to Macbook’s presence in popular culture and implying that it’s …

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