B2B Transformation: A Seamless BigCommerce Migration with ERP Integration and Mobile Optimization
The Challenge
BSW, a prominent player in the B2B market, was struggling with a legacy custom-built platform that limited their scalability, inventory management, and overall customer experience. To overcome these issues, BSW needed a complete migration to a robust ecommerce platform that would support both their growing needs and B2B-specific requirements. They also wanted to integrate their Great Plains ERP system for real-time inventory tracking and automation.
Our Solution
Absolute Web took on the challenge, executing a seamless migration from BSW’s legacy platform to BigCommerce while ensuring a smooth integration of Great Plains ERP. This migration aimed to streamline operations, improve inventory management, and enhance the purchasing experience for BSW’s business customers. The BigCommerce B2B module was implemented to cater specifically to their B2B needs.
Key Technologies and Integrations:
- BigCommerce for scalability and B2B customization
- Klevu Search to deliver a highly optimized search experience
- Cloudflare for enhanced security and performance optimization
- Listrak for advanced marketing automation and customer engagement
- Custom Dropshipping Integration to manage third-party logistics
The Results
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1. BigCommerce Replatforming: The migration from the legacy system to BigCommerce enabled BSW to leverage a more scalable and customizable platform, reducing operational inefficiencies.
2. Great Plains ERP Integration: By integrating Great Plains ERP, BSW gained real-time inventory control and automation of order management, significantly improving internal workflows and reducing errors.
3. Enhanced Search Experience: With Klevu Search, BSW’s customers now benefit from faster, more accurate search results, enhancing the overall shopping experience.
4. Performance Optimization: Utilizing Cloudflare, we delivered superior site security and performance, ensuring faster load times and minimizing downtime.
5. Mobile Optimization: We significantly revamped BSW’s mobile experience by optimizing site design and functionality for mobile devices, resulting in improved navigation and faster load times. This has greatly increased mobile conversions and customer satisfaction.
6. B2B Customer Experience: The integration of BigCommerce B2B features allowed for the creation of a more tailored, intuitive purchasing experience for B2B customers, including features like bulk ordering, custom pricing, and streamlined checkout processes.
7. Listrak Integration: By implementing Listrak, BSW enjoys enhanced marketing automation, allowing for better targeting, segmentation, and customer engagement.
Final Thoughts
Absolute Web successfully transformed BSW’s ecommerce capabilities by migrating them to BigCommerce and enhancing every aspect of their B2B operations. From ERP integration to performance optimization, the project was a success, ensuring long-term scalability, increased operational efficiency, and a superior customer experience both on desktop and mobile.
About Absolute Web
Absolute Web drives digital growth by delivering custom ecommerce solutions, web development, UI/UX design, performance optimization, and expert tech stack guidance.
