The Good Marketer Refreshed the Website for the House Outfit

The House Outfit is an e-commerce brand selling contemporary wall prints, frames, and home accessories. All their products are exclusive to the brand which, especially in terms of prints, makes them unique.

The Challenge

The House Outfit started working with The Good Marketer as a digital marketing agency at the beginning of what would become the height of COVID-19. During those first 3 months, The Good Marketer was able to grow the brand and achieve extremely positive results including a 5.45 average ROAS across Facebook and Instagram and a 791.1% increase in sales.

But with this growth came the challenge of competing against much larger competitors as well as an expected slow in sales as the UK transitioned out of the first lockdown. As such, it was time for an update to the website.

Although there was nothing hugely wrong with their old website, there were certain aspects on which The Good Marketer was limited including SEO opportunities and user experience. They wanted the improvements made to the website to increase the conversion rate and add in new elements of functionality. In addition, the brand had simply outgrown the current website.

To align with The House Outfit’s branding and presence on social media, the new website needed to be more modern and sleek in design, as well as staying in line with SEO best practices, including enhancing user experience. So, their development team got to work.

Solution

Over just 2 weeks The Good Marketer was able to give The House Outfit’s website a complete refresh.

They wanted the design to have a boutique feel so they implemented a new Shopify theme to accommodate this whilst improving user experience. Given that the brand and the website itself is extremely image-focused, ensuring that the website remained true-to-brand and highly functional was a challenge.

Throughout the build, performance remained a top priority. As such, additional functionality elements were custom coded giving users a vastly improved on-site experience including the ability to seamlessly add frames to their prints on the product page.

Although the basis of the website refresh was achieved with an update to the Shopify theme, this project required a lot of heavy customization which the theme did not offer to ensure that the site was on-brand and highly functional.

The Good Marketer also introduced new content sections to the website with information banners added above and below the fold on all custom collection pages. The inclusion of optimized content created space for us to harness new opportunities for SEO as well as create a filter to improve the conversion rate.

To ensure that they were able to harness the immediate benefits of these SEO opportunities, they optimized all the product pages, including the page titles and meta descriptions with relevant keywords, and implemented internal linking across all the pages to increase user experience.

Over 2 weeks, The Good Marketer was able to create a boutique-style site with an exceptional user experience that showcases its products in a sleek manner.

Conclusion

The House Outfit now has a website representative of their position in the market as an affordable, luxury online art print store.

They implemented a new Shopify theme which created a sleek, boutique-style website, allowing for an improved user experience. Additionally, The Good Marketer utilized custom coding to increase the functionality of the site and boost average order values. This means The House Outfit now has a strong foundation from which they can continue to drive traffic from Google Ads and Facebook Ads.


About The Good Marketer

The Good Marketer is a Digital Marketing Agency which drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.

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