Cansu Ekren
Apple Marketing Strategy & Campaigns: What Brands Can Learn & Apply Today
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermore, itās not surprising that the brand was voted multiple times …
Gucciās Marketing Strategy and Campaign Examples Through Years
Since itās humble beginnings as a leather goods importer in 1921 by Guccio Gucci, the Italian brand went on to conquer the luxury fashion industry thanks to some progressive, or even disruptive marketing strategies. Among countless other fashion houses that …
Microsoft Marketing Strategy & Campaigns: Multi-Audience Advertising at Scale
When asking about the biggest brands in the world, Microsoft is obviously included in that list. Thatās because it is a unique tech giant with a multi-audience marketing strategy that spans everyday consumers, enterprise CEOs, and software developers alike. How …
Seasonal Marketing: 5 Strategies for Year-Round Business Success & Campaign Examples
The holiday decorations were barely packed away when Valentine’s hearts started popping up on social media. Before you know it, it’s back-to-school season, then Halloween, then Christmas, and then the cycle begins anew. Thatās the magic of seasonal marketing at …
Digital Marketing for Gaming Industry: Best Practices & Campaigns
Digital marketing holds immense potential for enhancing brand awareness among gaming companies. That is primarily due to its ability to place these companies directly in front of a vast audience, enabling them to reach a wider demographic. Additionally, effective digital …
Inside Diesel Advertising Campaigns: A Fashion Strategy Does Not Play It SafeĀ
Diesel advertising quickly stands apart when you study fashion marketing long enough, because while most brands play it safeāhiring beautiful models, shooting in gorgeous locations, and saying something vaguely aspirationalāDiesel has done the exact opposite; it’s been provocative, political, self-aware, …
What Marketers Can Learn from the John Lewis Marketing Strategy & Campaigns
Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. Itās a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to …
Ugly to Iconic: How Crocs Marketing Strategy & Advertising Campaigns Won the World
Crocs’ marketing strategy, in a sentence, is what makes you judge someone first when you see them wearing a pair of those shoes, but then you try one of them. But here’s what’s even more fascinating than the shoes themselves: …
Godiva Advertising Campaigns: Marketing the Art of Gifting
Godiva advertising is one of the most fascinating long-running case studies in branding. Before we get into strategies, numbers, and campaigns, let’s start with something most people already know without realizing it: if you close your eyes and picture a …
What You Can See From Coca-Cola Marketing Strategy & Campaigns
Coca-Cola has hit it out of the park when it comes to digital marketing, crafting campaigns that just stick in your mind. Coke and happiness go hand in hand. In Mandarin, Coca-Cola literally translates to “Delicious Happiness”. That’s exactly the …
Wayfair Marketing Strategy & Campaigns: How the Ecommerce Giant Dominates Home Goods
Wayfair marketing strategy turned a simple online furniture store into a $14 billion ecommerce powerhouse. You know that catchy jingle: “Wayfair, you’ve got just what I need.ā But there’s so much more happening behind the scenes that made this company …
Gillette Marketing Strategy & Campaigns: The Rules of Stadium Marketing & Masculine Branding
No doubt that āThe Best a Man Can Getā is one of those lines everybody knows. Itās a phrase that shaped how generations understood Gilletteās mix of performance and everyday grooming. Within the wider Gillette marketing strategy, the brand has …
