Cansu Ekren
Samsung Marketing Strategy: Key Lessons and Winning Campaigns
The worldās most tech-savvy, South-Korean rooted global brand, Samsung draws ...
New Balance Marketing Strategy: Explore the Campaigns Fueling Their Explosive Growth!
After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance has proven that its marketing efforts have evolved to resonate with highly diverse audiences. The brandās journey from functional footwear to a global fashion icon …
Balenciaga Marketing Strategy & Campaigns: Shockvertising and Anti-Fashion in the Fashion Industry
Balenciaga marketing strategy says so much about how a fashion brand manages to become a cultural force by using extreme shockvertising and anti-fashion look. Actually, this is one of the most compelling and cautionary tales in contemporary branding. The Balenciaga …
Gymshark Marketing Strategy: Million-Dollar Community Campaigns & DTC ModelĀ
Itās a story of a garage-born startup turning into a global sportswear force without big budgets or traditional advertising. As marketers and brand owners, weāve all seen brands attempt to ride culture, collaborate with influencers, or ābuild community.ā However, very …
H&M Marketing Strategy & Campaigns: The Secret Recipe to Fashion Retail Domination
With a staggering over 5K+ stores across 70+ markets and an online community of 38+ million, H&M has undoubtedly successfully woven a captivating digital narrative as a fast fashion brand. It is not surprising when considering that the brand breaks …
Inside Decathlon Marketing Campaigns: Winning the Sporting Goods Game
Decathlon marketing campaigns solve an inspiring challenge: bringing the joy of play to complete beginners and seasoned athletes across 80+ countries, making a massive range of sports personally meaningful to everyone. Decathlon is no small specialist retailer looking for one …
Marks & Spencer Marketing Campaigns: Advertising Strategy & Best Examples
What does it take for a 140-year-old retailer to make a chocolate pudding famous, turn a fictional fairy into a recurring Christmas asset, persuade younger shoppers to reconsider its fashion, and make people on TikTok ask where an M&S jacket …
Top Retail Marketing Campaigns: Must-Know Tactics Driving Sales for Brands
When Walmart rolled out its Deals for Days campaign, it didnāt just increase traffic. Actually, it turned limited-time promotions into record-breaking e-commerce sales. Similarly, Targetās Circle Rewards program has done the same by using data-driven personalization to keep customers coming …
Unstoppable Reach: Inside Monster Energy Marketing Campaigns that Conquered the Market
Monster Energy campaigns hit a bit differently. You’ve probably had a moment where you watched a Monster Energy video, a trophy truck ripping through a Mexican coastal town, a MotoGP rider’s Venom-themed helmet, a Formula 1 driver goofing around Tokyo …
McDonaldās Marketing Strategy & Campaigns: Why Itās Still the King of Fast Food
Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonaldās feels instantly familiar. McDonaldās marketing strategy is built on consistency, emotional relevance, and the ability to feel local in every market. Familiarity carries through in its marketing …
Apple Marketing Strategy & Campaigns: What Brands Can Learn & Apply Today
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermore, itās not surprising that the brand was voted multiple times …
Beauty Marketing Campaigns That Broke the Internet
What does it take for a beauty campaign to grab attention while dominating timelines, and selling products out before shoppers can click āadd to cartā? In an industry as saturated as beauty, itās not enough to simply launch a new …
