Cansu Ekren
LāOrĆ©al Digital Marketing Strategy: How Gen AI and AR Personalize Beauty
LāOrĆ©al digital marketing strategy is one of those interesting brands that marketers have been studying for years. Let’s step back for a minute: for generations, LāOrĆ©al has stood out by making beauty feel both aspirational; it has been grounded in …
Wayfair Marketing Strategy & Campaigns: How the Ecommerce Giant Dominates Home Goods
Wayfair marketing strategy turned a simple online furniture store into a $14 billion ecommerce powerhouse. You know that catchy jingle: “Wayfair, you’ve got just what I need.ā But there’s so much more happening behind the scenes that made this company …
Marketing Strategy of Primark: How Their Advertising Campaigns Win Without Breaking the Bank
Primark marketing strategy is like a retail fairy tale: If you’ve ever walked past a Primark store on opening day, you’ve probably seen something remarkable: hundreds of people queuing around the block, shopping bags in hand, ready to storm through …
Godiva Advertising Campaigns: Marketing the Art of Gifting
Godiva advertising is one of the most fascinating long-running case studies in branding. Before we get into strategies, numbers, and campaigns, let’s start with something most people already know without realizing it: if you close your eyes and picture a …
NIVEA Marketing Campaigns: Advertising Lessons for Modern Skincare Brands
How can skincare brands improve their marketing strategies in a world where very popular young figures like Hailey Bieber, Rihanna, and Selena Gomez frequently pop out new products? Thatās the question many beauty marketers are asking today. In an environment …
LOEWE Advertising: How Campaigns Made a 179-Year-Old House Viral
LOEWE advertising hits differently… and once you notice it, you cannot stop noticing it. It is the campaign image that makes you look twice. The TikTok video you did not expect to love but absolutely did. Something is happening at …
Maison Margiela Advertising Strategy: The Anti-Ad That Sells Everything
Maison Margiela advertising poses an interesting question for marketers: how did a brand that rejected traditional advertising become one of the most recognizable names in luxury fashion? Since its founding in Paris in 1988 by Martin Margiela, the brand has …
Acne Studios Advertising That Built a $285M Brand ā Marketing Explained
Acne Studios advertising is unlike almost anything else you’ll find in the fashion industry (and that’s exactly the point.) Not powerful in the Gucci or Louis Vuitton sense (splashed across every billboard, worn by every A-lister) but powerful in a …
What Givenchy Advertising Teaches Us About Timeless Brand Positioning
Givenchy advertising may bring to mind Audrey Hepburn in that famous little black dress, or Meghan Markle stepping out of a car on her wedding day… Maybe on a perfume bottle, maybe on a red carpet, maybe because you remembered …
Inside Celine Advertising: Campaigns That Feature āNothing at All"
Celine advertising is, quite frankly, the ultimate example of the power of “nothing.” Yes, thatās an interesting way to begin a blog; however, if youāve ever been scrolling through your feed paused on an impossibly chic black-and-white campaign image, there’s …
Inside Diesel Advertising Campaigns: A Fashion Strategy Does Not Play It SafeĀ
Diesel advertising quickly stands apart when you study fashion marketing long enough, because while most brands play it safeāhiring beautiful models, shooting in gorgeous locations, and saying something vaguely aspirationalāDiesel has done the exact opposite; it’s been provocative, political, self-aware, …
What Marketers Can Learn from the John Lewis Marketing Strategy & Campaigns
Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. Itās a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to …