whatsapp icon

Apple’s TVC ‘Bulb’ Is About The New MacBook Pro’s Touch Bar

To highlight the latest MacBook Pro, Apple filmed an ad named ‘Bulbs’, which had to use thousands of light bulbs in the making.

Last week, Apple began airing its very inaugural television commercial. The ad runs 1 minute and 37 seconds long and shows the high-tech notebook as a tool “for ideas to come”.

Differs from many of Apple’s other TV ads, ‘Bulb’ has no minimalist setting, no narration, no photo-based slideshow, no white-screens and importantly, no Apple product is seen in the film. Instead, there are endless light bulbs exploding to Rossini’s stunning and well-known William Tell Overture.

Let’s watch the spot, here:

Spot highlights some of the most groundbreaking human creations such as the wheel and the plow, fire, woodwork, steam power, toilet paper, zippers, TVs, eyeglasses, airplanes, rockets and robots. Each scene of inventions and discoveries are interrupted by shots of a line of light bulbs, extending all around a town and exploding one by one.

The ad ends with the tagline, “Ideas have always pushed the world forward,” following “Introducing a tool for all the ideas to come.”, with the MacBook Pro and Touch Bar display.

The ad is filmed by Media Arts Lab, which is one of TBWA’s sub-companies. This is a project which Apple tries to align itself with the greatest inventors in the world such as Giordano da Pisa, W.L. Judson, Robert H. Goddard, Wright Brothers and of course, Thomas Edison. This is a better move for their marketing strategy, rather than the traditional Apple-product ads.

Is the invention of Touch Bar such a big one? We’ll figure out based on the popularity, time and sales.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Ad Campaigns

Top Fascinating 2019 Ad Campaigns Of Christmas So Far

Apart from last year, the main idea, point and theme of ...

WORK | Ad Campaigns

Take A Tour With Apple’s ‘Shot On iPhone’ Campaign With 16 Stars Including FKA Twigs And Travis Scott

Apple is taking us on tour again in the latest campaign ...

WORK | Ad Campaigns

Learn Some Jazz Today From Apple’s Latest AirPods Spot ‘Bounce’

To promote their new AirPods with wireless charging, Apple focuses heavily ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.