Click Creative Curates a Brand Experience for Suzuki Marine
The Challenge
In 2021, Click Creative Digital Agency was entrusted with an exciting challenge: revamping the website for Suzuki Marine Australia. The goal? To deliver a seamless and user-friendly experience for Australian consumers, all while adhering to Suzuki Marine’s established international brand identity.
This project was particularly motivating for Click Creative due to Suzuki Marine’s global recognition. The agency thrived on the opportunity to create a website that not only reflected Suzuki’s brand but also provided a visually stunning and intuitive experience for Australian boaters.
Suzuki Marine Australia required not just a new website, but a comprehensive content management solution. They wanted their marketing team to be able to distribute all marketing collateral across a vast dealer network spread throughout Australia, ensuring brand consistency.
The Process
The Click Creative team understood that Suzuki Marine dealers are busy running their businesses and, as a result, prioritising website updates could be a challenge. To address this, Click Creative delivered a solution that exceeded expectations.
Click developed a platform that not only includes the main Suzuki Marine Website, but also powers 75 individual dealer websites, all seamlessly integrated and adhering to Suzuki’s brand guidelines. We developed a solution that empowered Suzuki to manage marketing campaigns and collateral across the entire dealer network from a single, user-friendly, custom built content management interface.
This streamlined approach ensured brand consistency across all 75 dealer websites throughout Australia. Furthermore, the platform significantly reduces the time and resources needed to update individual websites, freeing up valuable time for both Suzuki Marine and their dealers.
This approach ensures a cohesive user experience for Australian consumers no matter which touchpoint they encounter, from the national website to their local Suzuki Marine dealer.
The Result
Click Creative delivered a comprehensive digital solution that transformed Suzuki Marine Australia’s online presence. The advanced content management system empowers Suzuki to host a wealth of information, including product details, dealer locations, a knowledge centre, FAQs, engaging videos, and customer testimonials, all for their range of marine outboards.
Click Creative also catered to the specific needs of Suzuki’s dealer network by developing a unique search portal. This portal allows users to easily find dealer locations and contact information, view map directions, and utilise inquiry and booking services directly through the website.
Beyond the initial website development, Click Creative remains a trusted partner for Suzuki Marine Australia, providing ongoing services such as web hosting and support, pay-per-click (PPC) advertising, and digital marketing campaigns. Click Creative is also actively involved in the development and expansion of the current site, ensuring it remains at the forefront of the Australian boating industry.
Deliverables
- Advanced Content Management System Development
- Digital Marketing Strategy and Implementation
- Custom Booking and Quote Functionality
- National Dealer Locator App
- Managed Web Services Package
- Development and Launch of 75 Australian Dealer Websites
- Branding Development and Brand Guideline Creation
- Pay-Per-Click (PPC) Advertising Campaigns
- User Interface (UI) Kit Development
- Custom Interface Components including Icons, Accordions, Tab Bars, Input Fields, Feature Tables, and Page Loaders
About Click Creative
The team of Click Creative is a group of like-minded people dedicated to producing creative, effective digital solutions for our clients. Specialising in custom, bespoke websites, applications, and digital marketing solutions. We bring years of experience, yet bright new ideas to the table every day – we love programming, keywords and coffee!
