works | Social Media Campaigns
mercedes gla car builder instagram
works | Social Media Campaigns

Mercedes-Benz Car Builder On Instagram

Mercedes-Benz’s GLA Car Builder on Instagram takes you on a guided journey to explore and customise your new car.

Mercedes-Benz Car Builder created by agency Razorfish, takes advantage of Instagram’s linking capability. The builder uses hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your potential new Mercedes-Benz.

mercedes-benz car builder on instagram

When you’re taken to the end product you just created, get ready to like and share on Instagram!

You may explore the campaign at Mercedes-Benz’s GLA Instagram page: @gla_build_your_own.

Author: 1 November 2015
Digital Agency Network is a global network of carefully selected, highly talented, independently operated marketing and advertising agencies. We offer advertising and membership options, bridging digital agencies, SaaS tools, and brands. DAN's mission is to support member agencies by enhancing their intelligence, expertise, reach, and effectiveness through knowledge sharing and collaboration.

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