Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it.

For 6 days, in three major cities, South Africans played the “PoloTag” social game. The participant who drove it for the longest without being tagged took the new Polo.

Volkswagen PoloTag campaign which was created by Ogilvy South Africa had two advantages; creating social buzz around the new Polo and getting people to test drive the car.