Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it.
For 6 days, in three major cities, South Africans played the “PoloTag” social game. The participant who drove it for the longest without being tagged took the new Polo.
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Grab Your Free GuideVolkswagen PoloTag campaign which was created by Ogilvy South Africa had two advantages; creating social buzz around the new Polo and getting people to test drive the car.
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