Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it.
For 6 days, in three major cities, South Africans played the “PoloTag” social game. The participant who drove it for the longest without being tagged took the new Polo.
eBook: Psychological principals of high-converting websites
Increase conversion rates by as much as 266% by applying psychology to your clients' sitesGrab Your Free Guide
Volkswagen PoloTag campaign which was created by Ogilvy South Africa had two advantages; creating social buzz around the new Polo and getting people to test drive the car.
Use the Right Website Builder for Your Agency and Business
Increase conversion rates for your website by growing faster with Duda. Try for free for 14 days!Discover Now