BLOG | Mobile Marketing

How To Inject Life Into Your Marketing With A Mobile Strategy

Over the last 10 years, advancements in tech have had a huge impact on our professional lives; from getting our personal tasks done, to how we talk with our colleagues and collect information from our customers, it’s certainly improved how we all work. One of these particular advancements is the growth of mobile, and for …

BLOG | Mobile Marketing

The Rise Of Voice Search

In just one year, the use of voice search has grown from a statistical 0, to 10% of all search volume. And that 10% seems to be fairly conservative, with Google stating that in fact, around 20% of all searches now have voice intent. For the most part, this increase in people using voice search …

BLOG | Mobile Marketing

10 Things to know About App Store Ad Campaign Setup

According to Business Insider, the ad revenue generated for app installations is projected to be $6.1 billion by the end of 2017 and will grow to $6.8 by 2019. This year alone, Statista shows there were over 224 million mobile apps downloaded worldwide. With such a large audience, your business may want to start considering …

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The Best Mostly-Free Apps For Travel Planning In 2017

This time of year is big business for travel industries. People are travelling home to see their families, going on holiday or getting in one last business trip before the year ends— or they’re starting to think about planning that dream getaway in 2017. Holiday travel can be fun and exciting, but also stressful, especially …

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8 Facts You Need To Know About Google AMP

Have you heard the term “AMP” lately? A few months ago, Google announced the Accelerated Mobile pages project, which aims to dramatically improve the performance of the mobile web. The Accelerated Mobile Pages (AMP) Project is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according …

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Learn From These Top 10 Mobile Marketing Campaigns Of 2016

In today’s crowded world of mobile app development, it can be a real struggle to figure out how to create and run an effective marketing campaign — one that will reach and convert the right people. You must know by now that you can’t reach a lot of people and catch their attention if you …

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How To Manage The Mobile Presence Demand Of Your Customers

When adding another dimension of services to your offerings, such as the opportunity for a mobile presence, things can get a little bit hectic. Every agency knows this is a necessity, but not all are prepared to handle all that is entailed, namely the large amount of interest that you will likely face. When demand …

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What Is The Cost Of Creating An App For Your Business

Cost is always the first thing that comes to mind for SMB owners who need to invest in technology. “How much is this going to cost me to build?” and “How much is this going to cost me to maintain?” are the two most common questions that we hear when the topic of app creation …

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6 Tips to Market Your Small Business Mobile App

How on Earth do you market an app, isn’t there an app for that? Here’s 6 tips on mobile app marketing for your small business. The hard work is done, or so you thought. Your app is built, but now you are posed with the problem of getting it into the hands of your customers. …

BLOG | Mobile Marketing

The Mobile Payment Landscape And Its Opportunities

Find out all you need to know about the mobile payment landscape with this free white paper by MOBGEN! The international payment landscape is changing rapidly. The once unassailable banks and credit card companies are now subject to fierce competition from a new generation of digital service providers, whose mobile banking solutions are often much …