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Mobile Marketing

Mobile marketing articles including mobile marketing strategies, trends, solutions, tools, ideas and best practices.


10 Things to know About App Store Ad Campaign Setup

According to Business Insider, the ad revenue generated for app installations is projected to be $6.1 billion by the end of 2017 and will grow to $6.8 by 2019. This year alone, Statista shows there were over 224 million mobile apps downloaded worldwide. With such a large audience, your business may want to start considering […]


The Best Mostly-Free Apps For Travel Planning In 2017

This time of year is big business for travel industries. People are travelling home to see their families, going on holiday or getting in one last business trip before the year ends— or they’re starting to think about planning that dream getaway in 2017. Holiday travel can be fun and exciting, but also stressful, especially […]


8 Facts You Need To Know About Google AMP

Have you heard the term “AMP” lately? A few months ago, Google announced the Accelerated Mobile pages project, which aims to dramatically improve the performance of the mobile web. The Accelerated Mobile Pages (AMP) Project is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according […]


How To Manage The Mobile Presence Demand Of Your Customers

When adding another dimension of services to your offerings, such as the opportunity for a mobile presence, things can get a little bit hectic. Every agency knows this is a necessity, but not all are prepared to handle all that is entailed, namely the large amount of interest that you will likely face. When demand […]


What Is The Cost Of Creating An App For Your Business

Cost is always the first thing that comes to mind for SMB owners who need to invest in technology. “How much is this going to cost me to build?” and “How much is this going to cost me to maintain?” are the two most common questions that we hear when the topic of app creation […]


6 Tips to Market Your Small Business Mobile App

How on Earth do you market an app, isn’t there an app for that? Here’s 6 tips on mobile app marketing for your small business. The hard work is done, or so you thought. Your app is built, but now you are posed with the problem of getting it into the hands of your customers. […]

mobile payment

The Mobile Payment Landscape And Its Opportunities

Find out all you need to know about the mobile payment landscape with this free white paper by MOBGEN! The international payment landscape is changing rapidly. The once unassailable banks and credit card companies are now subject to fierce competition from a new generation of digital service providers, whose mobile banking solutions are often much […]

mobile marketing stats

Mind-Blowing Mobile Marketing Statistics Revealed

These 14 mind-blowing mobile marketing statistics will convince you to invest in mobile marketing and become a better marketer. We live in the smart age, where we always have our noses buried in our smartphones. The mobile revolution has changed how we interact with our family and friends, the way we consume media and the […]

mobile app development platforms

Mobile App Development Platforms To Create And Manage iOS And Android Apps

Mobile apps for iOS and Android can be easily created and managed with mobile app development platforms. The potential of mobile apps extends far beyond marketing. All sized companies are increasingly adapting to the mobile world and realising the need to offer tablet and smartphone access to their line-of-business apps, as well as the benefit of […]


Should We Be Concerned By Mobilegeddon?

Mobile search worldwide is about to change thanks to Google’s latest update, the aptly name “Mobilegeddon” which is set to rock the search industry. Mobile usability has been a search engine ranking factor for some time, and Mobilegeddon looks set to push that even further than previous (more cutely named) algorithm updates, Penguin and Panda according […]

Creative Mobile Video Apps

Creative Mobile Video Apps For Marketing

Creative videos are important to engage with online audience. Especially, mobile and social media marketing experts can take the advantage of creative mobile video apps during the engagement process. Video is the future of content marketing. Various studies show more than 50% of companies are already making use of the medium. Nielsen claims 64% of marketers expect video […]