Zoom Digital Drives Quality New Leads and New Buyers for DAMAC

Zoom Digital is dedicated to driving qualified visitors and acquiring new customers, as well as boosting revenues for DAMAC.

Client Background

DAMAC Properties has been sculpturing the Middle East’s luxury real estate market ever since 2002, delivering iconic residential, leisure, and properties for sale in Dubai, across the full scope region, and even beyond. It has a presence in the UAE, Qatar, Oman, Saudi Arabia, Jordan, Lebanon, and the United Kingdom. Notable properties to mention are DAMAC Hills, DAMAC Heights, DAMAC Towers, DAMAC Tower Nine Elms London, AKOYA, Dubai Business Bay, Ghalia, Project & Mina Al Sultan Qaboos.

Let’s take a look at how Zoom Digital’s team of experts is dedicated to driving qualified visitors and acquiring new customers, as well as boosting revenues for DAMAC.

The Challenge

DAMAC is in the competitive Dubai real estate market. The company sells high-end residential properties and is up against the stiff competition in the shape of Government as well as established privately-owned developers.

DAMAC wanted to position Dubai as a reliable and high-performing investment choice in the GCC as well as European countries, with a focus on high net-worth individuals (HNIs). Zoom Digital was tasked with executing performance marketing with focal objectives to scale relevant reach, create engagement and produce enquiries that convert to new buyers so that DAMAC can strengthen ROI from its marketing spend.

Zoom Digital’s Role

Zoom Digital profiled DAMAC by creating informative landing pages, a well-formulated and creative campaign strategy, to promote Dubai and the UAE as one of the strongest locations globally for property investment. Their best-in-the-market experts of account management, web development, branding and performance marketing created a carefully engineered structure to ensure that the following objectives were accomplished with precision:

  • Raise brand awareness
  • Drive reliable reach for DAMAC projects
  • Expand buyer prospect engagement
  • Generate relevant enquiries
  • Enhance conversions to sales
  • Increase revenue
  • Strengthen ROI

Zoom Digital used an omnichannel approach to promote interest in DAMAC’s projects as well as its brand whilst demonstrating sensitivity to time when new project launches were released.

Results

  • 8,500+ High quality leads delivered
  • 25+ Projects targeted
  • 7.8% Conversion rate
  • 5.7% Reduction in CPL

About Zoom Digital

Zoom Digital is a full services digital marketing agency and software development house based in Dubai. Zoom Digital is a team of expert developers, designers, and digital marketing professionals who are passionate about what they do and getting results for clients.

Zoom Digital will work closely with your team to develop a bespoke, integrated digital marketing strategy and program with the aim of driving awareness and registrations of new prospect customers to help grow your business.

Zoom Digital can provide a complete end-to-end service, including full campaign and project management coupled with transparent reporting to form a collaboration based on trust.

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