Planting the Marketing Seeds in a Pre-seed Iot and Smart City Startup
Thinkz’s revolutionary IoT (Internet of Things) technology enables live connectivity between different types of sensors, creating a responsive, comprehensive, real-time network of all Things.
The Challenge
Thinkz is a company with an incredible vision, but it needed a defined go to market plan, and marketing infrastructure – target audience definitions, brand, messaging. So SAGE Marketing was recruited as the in-house marketing team to build, manage and execute the marketing and strategy.
The Goals
To secure a strong foundation for growth, we prioritized the following key objectives:
- Strategize on the appropriate target audience and industry, and implement brand awareness tactics to reach them.
- Craft initial messaging and strategy for marketing materials and business development.
- Generate high-quality leads and nurtured them into business deals.
- Prepare the company for the next fundraising round.
The Solution
The SAGE team immediately became an integral part of Thinkz, fully immersing in the industry and conducting in-depth research on competitors. Based on the insights, SAGE built the Thinkz brand, including pinpointed, unique messaging, an eye-catching brand language, and a new website from the ground up.
Simultaneously, we created a strategic go-to-market plan that included trade shows, brand awareness, lead generation, awards submission and more. Thinkz now boasts an amazing sales kit, investors deck, one pager, presentation template, and, most importantly, a fully functioning, lead-generating marketing funnel.
From day one, an entire marketing team holistically orchestrated all activities and channels.
We formed connections with relevant industry players based on the defined target audience. We also established an effective CRM function to monitor the results of the various marketing efforts, including lead nurturing and automated marketing campaigns.
Relevant social media and website promotion assets were crafted and utilized in various channels, such as LinkedIn outreach, paid digital advertising, and email marketing.
The Results
The successful setting of marketing infrastructure and strategy, followed by precise execution of bespoke plans, drove the following results:
- 700% increase in LinkedIn followers.
- 1,450 new contacts.
- 8 cities powered by Thinkz.
- 3 large-scale companies are cooperating with Thinkz.
Gadi Vekslar, Thinkz’s CEO, summarized his feelings about working with SAGE in the following sentence:
With SAGE, you can close your eyes and fall backward: more than one person will be there to catch you.
About SAGE Marketing
SAGE Marketing provides distinctive global marketing and brand management for the world’s leading B2B tech startup.
