whatsapp icon

Meet The Real John Lewis, The Man Who Stars In The Brand’s Christmas Campaign On Twitter

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken and becomes the star of the brand’s Christmas celebration this year.

Every year, John Lewis receives a big amount of tweets from people who think that they’re contacting the department store and last year he received 50,000 tweets. Lewis’ responses got the #NotARetailStore hashtag makes him a real fun person.

Collaborated with The Romans, Twitter UK is celebrating his story in a holiday campaign named after his signature hashtag. The spot is filmed at his own home in Blacksburg, Virginia, and shows him doing what he does this time of year – dealing with the tweets mentioning John Lewis the company.

It pays homage to the tradition of the John Lewis Christmas ad, with references to previous years’ holiday campaigns including last years’ Buster the boxer. The spot says tagline as, Join the conversation.

John Lewis commented,

I think it’s hilarious that people mistake me for the UK store and I do my best to direct them to the right place. I see a massive spike in tweets at this time of year and I always watch the John Lewis ad, especially as it becomes a huge part of my Twitter conversation. I find it absolutely fascinating that Twitter UK has chosen me to star in their Christmas film. Hopefully, people will be kind about my acting skills; I am no Elton John but, who knows, maybe I’ll get tweets about my own film this year.

Founder and Creative Director of The Romans, Joe Mackay-Sinclair said,

The perennial story of @JohnLewis patiently replying to tweets is one that has delighted the UK for years and truly captures the spirit of Christmas. We’re very pleased to have been able to finally let John be the star of his own campaign.

John Lewis the retailer was quick to reply, not long after the spot aired,

Any publisher who says they have never been mistaken the company’s account in Twitter? This is an incredible way of marketing and offers us a chance to witness the brand’s strong sense of humor!

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Social Media Campaigns

‘Is This Thing On?’ Twitter Showcases Tweets From Times Square In New York City

Twitter this week, aired an outdoor campaign in New York City ...

WORK | Social Media Campaigns

#IDontSpeakHater: Kering Foundation Takes A Stand Against Cyberbullying

Including Saint Laurent, Gucci, Balenciaga and Alexander McQueen, Kering Group launches ...

WORK | Social Media Campaigns

Voo Telecom Teamed Up With Happiness Brussels In Their Digital Ad To Draw Attention In Slow Internet

Belgium’s Voo Telecom is running a clever campaign that sets out ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT