WORKS | Social Media Campaigns

Audi’s Campaign #CatchtheUnseen Inspires People To Explore Sweden

Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos were taken in Sweden. Demonstrating that we tend to take pictures from exactly same places, …

WORKS | Social Media Campaigns

Top 15 Creative Branded Instagram Videos

Kudos to all the brands for their creative use of the popular Instagram video feature. Currently, videos on Instagram are all the rage! We think the feature owes its success to its 15-30 second limit for the ads and visually appealing content by its users, requiring them to be creative and engaging in the short …

WORKS | Social Media Campaigns

Land Rover Launches An Interactive Instagram Adventure Story

Land Rover takes its fans on an insta-adventure in an insanely, clever campaign by The Brooklyn Brothers. Remember those choose-your-own-adventure stories you used to read as a child? By partnering with The Brooklyn Brothers, Land Rover took to Instagram to create one such story titled, “Adventuregram” – an interactive picture-based story that lets every user …

WORKS | Social Media Campaigns

LEGO Has Partnered With Facebook For Its “Kronkiwongi” Campaign

Lego is targeting parents on Facebook through a partnership with the social network for its latest campaign called “Kronkiwongi”. LEGO has partnered with Facebook for its latest campaign, which asks children around the world to create an imaginary character called a “kronkiwongi”. The campaign has been running in the last few weeks in a line …

WORKS | Social Media Campaigns

Little Caesars Twitter Campaign: Bacon Timeline

Little Caesers has released a Twitter campaign, called Bacon Timeline, to promote their bacon wrapped crust pizza. Back in February, Little Caesars launched their Bacon Wrapped Crust Deep DEEP! DEEP! Dish Pizza. Now, that step has been taken by Little Caesars, as the company has unveiled its new Bacon Timeline app for Twitter. This application …

WORKS | Social Media Campaigns

WWF Launched An Emoji-Based Campaign: #EndangeredEmoji

WWF launched its first ever emoji based fundraising campaign to help support the organisation’s work to protect precious species and their habitats. The World Wide Fund for Nature (WWF) is using a group of emojis for a fundraising campaign called #EndangeredEmoji to help endangered creatures and their homes. The launch of the campaign, which will …

WORKS | Social Media Campaigns

Heineken Contest: The Dream Island

Heineken has launched “The Dream Island” campaign, an innovative approach to inspire people to open their world and realize their unfulfilled dreams. It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a …

WORKS | Social Media Campaigns

IKEA Offers Virtual Weddings Through Their New Online Wedding Website

The Swedish DIY-furniture manufacturer, IKEA, has launched a service that allows users to hold a virtual wedding online. IKEA has launched the Wedding Online service, which will enable couples to get married virtually and share their special day with people around the world. The project was created by Swedish agency, Åkestam Holst. On the project’s …

WORKS | Social Media Campaigns

Dove Social Media Campaign: #SpeakBeautiful

Dove’s social media campaign, #SpeakBeautiful, will encourage women to realize the role their online words play in impacting their confidence and self-esteem. As a part of the marketing campaign #SpeakBeautiful, to boost self esteem on Twitter, the social network and Dove posted a video that will air during the Academy Awards pre-show to promote its #SpeakBeautiful …

WORKS | Social Media Campaigns

Durex Valentine’s Day Campaign: 50 Games To Play

Durex is encouraging couples to forget chocolates and roses this Valentine’s Day and try something sexy instead. The “50 Games To Play” campaign launches Durex’s latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The campaign was launched on the back of Durex research that found pleasure gels to be one of …