whatsapp icon

McDonald’s Prepared “Iconic Days” For Each Time In Instagram Stories

McDonald’s divides the day up with the minimalist artworks of its each product.

The ads appeared in Instagram Stories from McDonald’s Germany throughout the day, corresponding each time with a popular item.

Despite the massive popularity of Instagram Stories, many marketers have seemed sluggish to embrace the medium in a way that feels specific to what makes the vertical storytelling format special. Ads in Stories are often just awkwardly cut from traditional 30-second spots, and tapping through organic branded content can feel equally underwhelming.

Titled “Iconic Days”, the campaign that went live this week for McDonald’s Germany and created by TBWA-owned German agency Heimat, the ultra-minimalist series packs a lot into very little by connecting specific McDonald’s products to hours throughout the day.

“Iconic Days” debuted on the McDonald’s Germany Instagram Stories feed, where each ad was published at the corresponding hour. Each product is dropped out of a white background, with the outlines then filled with illustrations of sunrises, sunsets, starry nights and more.

instagram-stories-mcdonalds-times-coffee-2019-copy

heimat-mcdonalds-times-happy-meal-2019

mcdonalds-times-nuggets-heimat

instagram-stories-mcdonalds-times-fries-2019

mcdonalds-times-iconic-days-instagram-stories

mcdonalds-times-coffee-smoothie-tbwa-paris

mcdonalds-times-ice-cream-2019-germany

The posters currently only exist on Instagram, however they’re expected to reveal offline and across other media in the following months.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Digital Ad Campaigns

Memorable Stay Home Ad Campaigns by Brands for COVID-19

No one could have guessed that there is going to be ...

WORK | Digital Ad Campaigns

Get #ReindeerReady For Christmas With McDonalds’ Heartwarming Film

In collaboration with Leo Burnett, McDonald’s 3rd #ReindeerReady Christmas ...

WORK | Digital Ad Campaigns

Top Halloween Campaigns Of All Time To Get You Inspired

In October when comes fall, the brands launch their most festive ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT