Black Friday Marketing Strategy: Inspiring Ideas, Campaigns and Best Practises
As the holiday shopping season approaches, Black Friday is poised to be again a major sales event. According to Salesforce, 63% of consumers plan to shop on Black Friday in 2023, highlighting the significance of this event for businesses of …
How to Write a Business Plan for Your E-commerce Store
Have you ever scrolled sites like Etsy or Amazon and thought, “I could sell something like this”? Starting your own e-commerce store might feel difficult—especially writing a business plan. But think of a business plan as your game plan. It …
Top 9 E-commerce SEO Agencies & Case Studies That Tell Success Stories
Boosting an e-commerce business requires extra attention to every tiny detail. From product descriptions, videos, and reviews to rocketing the website’s speed and ensuring it’s optimized with the right SEO keywords, every aspect of your e-commerce store’s SEO needs careful …
How to Find E-commerce Clients: 8 Tips for Agency Success!
Global sales are expected to skyrocket to $6.8 billion by 2025; for e-commerce businesses and e-commerce marketing agencies, this is an incredible opportunity to grow! However, it’s not always easy to stand out and attract e-commerce clients in such a …
E-commerce Video Marketing: 5 Ways to Revolutionize Your Online Store
Most e-commerce businesses know they should use video, but few understand its full potential in the online retail space. Video’s influence extends far beyond product showcases. It changes how e-commerce brands communicate, sell, and even support customers. This article examines …
How Agencies Can Leverage E-commerce Trends to Drive Client Success
The E-commerce industry has evolved dramatically over the years. It’s no longer the decade-old online e-tailer space where you simply add products and sell. Today, it has become an ever-changing ecosystem dominated by personalization, optimization, AI, and upcoming E-commerce trends–shaping …
Voice Commerce with WooCommerce: 5 Ways To Adapt Your Store For Voice Search
In 2024, a whopping one in five online shoppers use voice search regularly. As we swap traditional Google searches for voice-activated devices like Alexa and Google Home, online sellers will soon have to adapt their content strategy to stay relevant …
Balancing E-commerce SEO With Social Media Efforts
An eCommerce store needs a formidable online presence—of which a good website and quality products are just the beginning. The real challenge lies in letting probable customers know that your brand exists amidst the digital racket. This is where search …
Leveraging E-commerce Integration to Boost Your Business and Gain Happy Customers
The E-commerce marketplace has exceeded $7 billion in size. With the pace at which it’s growing, projections show that it’s likely to surpass the $24 billion mark by 2031. However, other areas are growing significantly, like customer demand for better …
3 Ways to Design the Perfect Interactive Product Presentations for E-Commerce
Global e-commerce marketing is booming, with around $6.310 trillion in spending expected in 2024. In this competitive market, capturing the attention of potential customers is an art, and your product presentations are the brushstrokes. When prospective clients stumble upon your …
Marketing Strategies eCommerce Brands Should Utilise This Valentine’s Day
Valentine’s Day has become a huge day in eCommerce! Consumers all over the world are spending more on Valentine’s gifts every year. If you’re looking to set your brand or business apart from competitors, it’s important to use tried and …
Click, Ship, Repeat: FedEx’s Digital Marketing Strategies
Remember Tom Hanks’ Cast Away? But imagine he’s facing an e-commerce jungle instead of a deserted island. His precious package? Not Wilson, but a million-dollar shipment with a next-day deadline. That’s the pressure FedEx operates under, and their marketing strategy …
