Adam Nassef
Marketing vs Art: 6 Ways to Integrate Art into Promotion
Today we will discuss the topic of art and its relevance in the development of the brand. The main problem facing most brands is how to attract a disproportionately high level of attention. And every year it becomes more difficult …
What is Neuromarketing and How Does it Work?
Have you ever found yourself giving into a spontaneous desire to make a purchase because an advertisement impressed you, the packaging appealed to you, or something just nudged you? Most likely, yes. Harvard studies suggest that 95% of purchasing decisions …
How to Sell to Zoomers: Digital Marketing Strategies in the Youth Market
What do you know about the generation of zoomers, their preferences, habits, and behavior as consumers? Perhaps your children, grandchildren, brothers or sisters belong to this age category? Maybe you are a representative of this demographic group yourself? By understanding …
Effective Landing Pages: How to Increase Conversion Rate in 2024
All online business owners want to increase the conversion rate of their landing pages. After all, high conversion leads to more sales and revenue growth. However, in the ever-changing world of Internet marketing, one cannot stop there. Strategies that worked …
4 Email Marketing Trends to Get More Opens & Clicks
Filling your newsletters with meaningful content is far more important than bombarding the entire customer base with identical offers. Keeping up with the times and meeting user demands is crucial for any company. Spoiler: articles about trends serve as a …
Beyond Reels & Shorts: The Future of Social Media Marketing is Real, Raw and AI-Powered
The world of social media is constantly evolving, and 2024 promises to be a year of exciting innovations and breakthroughs. After several years of changes and adaptation to new realities, new horizons in social media marketing await us. It’s time …
Brand Media: Fundamentals, Principles and Strategies of Work
Brand media are becoming a tool to attract the attention of customers and strengthen long-term relationships with them through telling a business about itself. Brand media plays a big role in the information society. This is a strategic approach to …
LSI-Copywriting: What Is It and Why Is It Used?
Today we want to talk about how to move forward through LSI-copywriting. That is, about how to interest readers and take high positions in search engines. What is LSI Copywriting? In 1988, a group of programmers developed a data processing …
Designing for Success: Elements of a Profitable Commercial Website
Simply creating a website and engaging in its technical promotion is not enough—it’s important to understand how a website should look to attract attention. It’s necessary to evoke a desire in visitors to use the website, and for this, it’s …
Why Short Videos Are Effective?
Currently, video content is one of the most popular content formats on the Internet. According to research, short videos are becoming more popular and effective for attracting the attention of the audience. Short videos lasting from 15 to 90 seconds …
Effective Ways to Promote in TikTok in 2023
TikTok is the most popular social network where users create, edit, and view short videos on a wide range of topics. The app is used in 155 countries worldwide, and its current audience consists of over 1 billion active users. …
Trends in Digital Marketing for 2024: What to Expect and How to Prepare?
In this article, our agency WGG will tell you about the trends in marketing for 2024. The world of digital advertising is constantly changing, and 2024 will be no exception. Against the backdrop of rapid technological development and ubiquitous Internet …
