Social Media Content for Professionals in the Geospatial Industry
In an effort to enhance their social media presence, GeoMax partnered with Meijer + Walters.
The Client
GeoMax International, part of Hexagon, is a key player in the geospatial industry. As a workflow provider, they offer a fully integrated data ecosystem that simplifies and speeds up the daily tasks of construction surveyors. Known for their customer-first approach, GeoMax understands the everyday needs and environments of their clients. This deep understanding is reflected in the quality and performance of their products and services, all supported by robust local training and assistance.
A notable example of GeoMax’s impact is its involvement in preserving the La Brea Tar Pits, a significant paleontological site in Los Angeles. Using GeoMax’s advanced surveying and GNSS technology, experts accurately mapped and documented the site. This precise data collection was essential for understanding the site’s layout and fossil distribution, facilitating effective excavation and preservation. GeoMax’s innovative solutions streamlined the process, ensuring meticulous protection and study of this important natural history site with enhanced accuracy.
The Challenge
GeoMax sought a creative partner to enhance their social media output by improving post quality, setting clear objectives, and increasing audience engagement. This effort aligned with their customer engagement strategy, which emphasises personal connections, stress-free usability, and integrating customer feedback into product development.
Meijer + Walters conducted extensive research into market content and competitors, as well as a thorough channel performance analysis. They have been collaborating closely with GeoMax’s team to understand their unique needs and challenges, ensuring our strategies were tailored to meet their specific goals.
The Output
The focus of this collaboration has been on establishing a strong visual identity and recognisable tone of voice. The design templates, aligning with GeoMax’s brand guidelines, ensured consistency while keeping the content lively and engaging.
In addition to the visual elements, Meijer + Walters developed a tone of voice that was casual, positive, and enthusiastic, while maintaining GeoMax’s signature human focus. Their social media communicates with respect and affection for their partners, maintaining an approachable and friendly vibe. Wordplay, puns, and emojis are also incorporated where they fit to add a fun and engaging twist to the content.
To further enhance the content strategy, posts were categorised into specific content buckets, such as ‘events’, ‘offerings’, ‘distributors’, and ‘on-the-field’, among others. These categories allowed GeoMax to maintain a balanced and varied content schedule across their active social media platforms: LinkedIn, Instagram, and Facebook.
Through Meijer + Walters’ strategic and creative approach, significant improvements in GeoMax’s social media performance were achieved. Key metrics such as engagement rate, reach, and follower growth all saw noticeable enhancements.
This ongoing collaboration has been a success so far, as highlighted by Catherine Hauet, Global Marketing & Business Development Manager at GeoMax Positioning International:
We have been working with Meijer & Walters for over 5 years. Thanks to their understanding of our business model, their creativity, and professionalism, GeoMax’s visibility on social networks has kept growing organically. Our social media posts have become blueprints for our worldwide distribution network, enhancing our brand message globally. Many thanks to the team, always highly motivated and dedicated to reaching our business and marketing communication goals.
About Meijer + Walters
Meijer + Walters help their clients set the course for brand communication. They help find true solutions to actual needs, leaving no stone unturned and getting their creative and strategic quality to pixel perfect! Founded in 2012, Meijer + Walters consists of a team of 10 creative strategy professionals, plus a network of specialists that support them whenever that’s needed. They work internationally for companies like AkzoNobel, Roche Diagnostics, Geomax, and MP corporate Finance with branding, activation, and content.
