whatsapp icon

Advantix Digital Helps Grafton Apparel To Boost An Effective Adwords Campaign

Google Partner Advantix Digital uses expanded, automated AdWords campaigns to boost ROAS and conversion rates, and collars key holiday shopping revenue for men’s clothing retailer Grafton Apparel.

Goals

• Efficiently capture critical Black Friday sales traffic.
• Increase online revenue by targeting and converting new customers
• Increase foot traffic in stores by leveraging AdWords offerings, Dynamic Search Ads, Product Listing Ads, the Google Display Network, and Dynamic Remarketing.

grafton-apparel-black-friday-advantix-goals

The Solution

Paid Search Advertising
Advantix Digital increased customer impressions by 842% for the week of Black Friday by optimizing branded campaigns and building out target display, shopping, and dynamic search ad campaigns.

paid-search-black-friday-advantix

Google Analytics
Advantix Digital increased total YoY revenue 208% by using data from Google Analytics to identify which campaigns and products drove the most revenue and built ads specific to those campaigns and products.

reporting-analytics-resuşlts-solutions-advantix-grafton

Lenirose Espiritu, Vice President of Marketing at Grafton Apparel commented,

Our efforts on Black Friday contributed to our biggest e-commerce day yet.


The Results

• 2,809% Higher Average ROAS across three brands
• 225% YoY Increase in Transaction Volume
• 62.70% YoY Increase in E-commerce Conversions
• 208% Increase in Total YoY Revenue
• 842% Increase in Customer Impressions

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Website Design

Isadora Created a Fresh Experience With the Website Design of Kelley Blue Book

Kelley Blue Book approached Isadora Agency for a modern look and ...

WORK | Website Design

93digital Created a Marketing Focused Website for Technology Company Immerse

A functional, cutting edge marketing focused website designed and built by ...

WORK | Case Studies

MaxAudience Created Significant Growth for LIULI’s Ecommerce Store

A guide and case study from MaxAudience about using digital marketing ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT