Disney Streaming Services and The National Hockey League both extended their multiyear partnership with Snapchat.
The NHL will become the first professional sports league to use Snapchat’s third-party curation tools, producing a minimum of 15 Curated Stories for games every season, along with story coverage of games and marquee events, including NHL All-Star Weekend and the Stanley Cup Playoffs. DSS holds digital rights to the NHL, operating the league’s flagship application and its NHL.TV out-of-market package.
The league will also produce new weekly show NHL Highlights, featuring the week’s top plays on the ice. All 31 NHL teams have their own Bitmoji outfits and geofilters for their home arenas.
Snap Inc. head of sports partnerships Juan Borrero said in a release,
We want Snapchat to be the best place on mobile to keep up with the NHL. The NHL has been a tremendous partner that continues to innovate, and we’re thrilled that it will be taking advantage of all of our offerings to deliver Snapchatters the ultimate fan experience.
CMO, also VP of NHLand executive vice president Heidi Browning added,
This expanded deal provides us the ability to not only put our premium content in front of Snapchat’s younger and more diverse audience, but to also tell deeper and more creative stories regularly through the perspective of our passionate fan base. We’re now creating a full 360-degree view of the NHL game experience, from fans and the league, to showcase the NHL’s thrilling on-ice action.
Snapchat editors will produce the coverage of “Our Story” of NHL games, including All-Star Weekend and the Stanley Cup Playoffs.
Hockey fans also can follow the NHL on Snapchat and watch the NHL’s Stories for a behind-the-scenes look at all the action. A minimum of 15 stories will get created in minimum for each season.