whatsapp icon

SickKids Foundation Shows The Undeniable Fighting Spirit Of Children

In collaboration with Cossette Agency, Toronto’s SickKids Foundation made a powerful spot for the kids who are struggling with serious diseases.

The spot tries to explain the whole idea of kids being ill and struggling with serious diseases like cancer, cycstic fibrosis, kidney failure etc. It is similar to fight in a war as, daredevils and heroes. The war scenes are so fierce and emotional.

The anthem spot that is done in a rebellious music video is filled with metaphors, for example an ill kid fighting in a boxing ring, a patient girl wearing a superhero-mask, a girl holding her own serum, wearing a princess costume with knights behind her back and more.

The fighter spirit is given by the rap track -“Undeniable” by Donnie Daydream- which is a powerful song. The campaign also has a print version, featuring ‘hero’ images of children. Taglines of the ad are ‘Sick isn’t weak,’ and ‘Sick fights back’. VS stands for versus and alludes to the hospital and its patients battling against a number of opponents -sicknesses.-

Let’s watch the spot, here:

 

Created by Cossette and directed by Mark Zibert out of Skin and Bones Film Company, viewers can donate to  SickKids Foundation while watching ‘SickKids VS Undeniable’ by clicking on the donate button.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Ads & Commercials

Sony PlayStation’s New Spot For ‘Star Wars: Battlefront II’ Is All About Rivalry And The Dark Side

Think about a neighbourhood which is taken over by the imagination ...

WORK | Ads & Commercials

Google Reveals Its Pixel 2 Spot And They Have Everything— Including Salt Bae

The ad features everybody and the phone has every feature! Are ...

WORK | Ads & Commercials

We May Have A Lot To Learn From Samsung Galaxy’s “Growing Up” Ad

Just before the launch date of the iPhone X, Samsung rolls ...

This website uses cookies so that we can provide you with the best user experience and deliver advertising messages and offers on the website that are relevant to you. To read more about the cookies we use and to change your settings, please see our privacy policy.