Series Eight x Dr. Few: A Digital Facelift for a Leading Skincare Brand
Science-backed, premium skincare made simple. Founded by Dr. Julius Few—the pioneering, non-invasive plastic surgeon and Gwyneth Paltrow’s go-to advisor for all things skincare—Dr. Few Skincare is renowned for its clean, clinically tested formulas designed for everyday life, and every skin type.
Background
The brand’s revolutionary Stackable Treatments™ method and reputation for delivering real results have already made it a fan favourite in major retailers like Goop and Neiman Marcus, especially among beauty enthusiasts looking for science-backed and high-performance solutions. But while its retail success is undeniable, Dr. Julius Few saw an opportunity to level up its direct-to-consumer channels.
The Goal
Dr. Few turned to Series Eight and tasked us with transforming the brand’s digital presence, focusing on elevating its Shopify store and revamping its broader digital assets and overall presence. The mission? To give the brand a more premium look and feel, craft a seamless online experience that not only mirrors Dr. Few’s luxury positioning but also maximises conversions, and drives deeper customer loyalty.
Through strategic design, enhanced user experience, compelling storytelling, and a professional studio shoot, the goal was to create an e-commerce platform that felt as exclusive and results-driven as the skincare products themselves.
A Shopify Reskin for a Revolutionary Skincare Brand
First up, we completely overhauled the existing user experience on the Dr. Few site to ensure an outcome that would be and feel cleaner, simpler and way more streamlined. We focused on removing any friction in the shopping journey, making it easier than ever for customers to explore, engage with, and purchase Dr. Few products.
As well as refining the user journey from end to end, we introduced new social proof content including compelling testimonials and real-life before and after photos to reinforce the brand’s credibility and effectiveness.
We also made sure plenty of opportunities to up-sell and cross-sell were strategically woven throughout the site, enabling customers to easily discover complementary products and maximise the benefits of their skincare routine.
By combining aesthetic refinement with proven, conversion-driven improvements, we transformed the the Dr. Few website into an elevated, high-performing digital storefront that reflected the brand’s luxury positioning while delivering a seamless, results-driven customer experience.
An Email Strategy that Engages and Educates Users
Alongside the website updates, we developed and refined an email flow and campaign strategy to create a more immersive brand experience. Our goal was to drive brand awareness, increase the average order value, and, ultimately, encourage more repeat purchases.
To make this happen, we started by focusing on our lead generation touch-points across the website. Then, we delved into designing and building an engaging welcome flow to introduce new customers to the brand and offer tailored product recommendations. We also set up abandoned cart notifications to reduce abandonment and rolled out a new post-purchase journey to keep customers engaged. To make sure everything was optimised across every touchpoint, we got to work on an in-depth a/b testing strategy, too.
The result? A data-driven, high-performing email strategy that turns one-time buyers into loyal customers.
Elevating the Entire Brand with Brand-New Visual Assets
A premium brand like Dr Few should look the part. Our approach focused on bringing the products to life using a range of textures, background colours, props, and staging and ensuring every visual element communicated quality, innovation, and sophistication.
We were ready to execute the vision and took things into the S8 Studio, where we had a full-scale photoshoot capturing new packaging, product, and bundle photography. Each shot was thoughtfully styled to highlight the brand’s clinical-meets-luxury aesthetic, further establishing its credibility and premium appeal. But we didn’t stop at stills. We also created playful stop-motion videos for ads, email marketing campaigns, pop-ups, and social media. Once we had that consistent visual foundation established, we seamlessly tied together the brand’s e-commerce experience, marketing efforts, and digital touchpoints.
At Series Eight, we design identities, build websites, and craft growth strategies that better connect e-commerce brands with customers.
Let us take you further than you’ve ever been.
