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Rubric Helps Instagram Users To Create Excellent Captions

Launched two days ago, Rubric is out to solve the millennial issue: captioning the perfect Instagram shot.

If you’re short on creativity for a good caption; don’t worry, there’s an app for you. Rubric – which is the brilliant idea of Amber Atherton’s company Zyper – generates “instant, cool captions” for your Instagram photos. The app uses artificial intelligence and visual recognition software to work out the ‘perfect’ caption to accompany your photo.

Rubric offers social media friendly phrases, as well as inspirational quotes and even song lyrics. The app’s ability to identify what is in each image correctly is pretty accurate. However, some images are more difficult than others.

Photo: Vogue

Atherton describes the root idea:

I used to have a long note going on my iPhone that I’d update regularly with caption ideas and everyone asked me to caption their photo.

People would text me photos all day asking for caption ideas and it just got to the point where i was like ‘OK I’m gonna build a visual recognition system and embed machine learning to solve this problem in a more scalable way’.

An epic idea for the ones who are too tired to think, but still eager to share their photos. You can download Rubric from the App Store

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