Reward Helped to Launch an Ethical Tea Startup Into the Sports Nutrition Arena

Champs Tea came to branding and marketing agency Reward looking for help launching their new ethical tea brand.

Project overview

Champs Tea needed support from brand identity to demographic research to eCommerce platform selection to marketing strategy formation. Entering into competitive markets like sports nutrition and wellbeing meant they needed a clear go-to-market plan, something Reward has been able to support them with.

Branding & marketing a sustainable wellbeing startup

Creating a memorable brand identity

Champs Tea needed a memorable brand to stand out in a competitive sports nutrition and wellbeing market. The A’s within the logo type has been customised to create a hurdle icon within the logo. To suggest bettering yourself and tackling challenges/overcoming hurdles with the power of Champs Tea Co. Giving back and supporting grassroots sports charity were also an essential part of the brand strategy planning.

Building a Shopify site & social strategy

Shopify was identified as the best eCommerce platform for Champs Tea, offering a single interface to manage inventory and orders. The site has been designed to blend aspirational design with a functional product-led user experience. An initial launch strategy was put in place prioritising social media and email marketing to create brand awareness and pre-launch interest. Social commerce has been identified as a key focus for Reward’s marketing strategy.

Successfully launching an ethical tea brand

Delivered remotely during the COVID-19 pandemic, this project has been a big success with the full branding project completed in less than a month and an ongoing marketing strategy already delivering results. Reward continue to work with Champs Tea to help them drive social media engagement, website traffic and conversions.


About Reward

Reward is the sustainable branding and marketing agency for forward thinking brands based in Manchester.

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