ProperExpression’s Revitalized Ad Campaigns and Powerful Reporting Drove $7 Million in New Revenue for an E-Learning Company

ProperExpression revitalized the growth marketing strategy, ad campaigns, and reporting of a large e-learning company.

About the Client

ProperExpression’s client is an e-learning company that provides comprehensive business education for tech companies. Their product management and data certifications revitalize digital advertising programs and increase sales.

The Challenge

1. Ineffective ad campaigns


Despite spending $10k/month on Google Ads, marketing noticed that ads were not producing positive results, and revenue. ROAS, brand recognition, and purchases were below expectations.

2. Lack of tracking and visibility

With no tracking or attribution for purchases, marketing could not track the efficiency of their efforts and could not optimize their campaigns.

3. Inaccurate targeting and misplaced spending

Clients lacked a partner that could help them align the targeting of ads with places where their services were sold, leading to a lower ROAS than expected.

The Solution

1. Rigorous Tracking and Reporting

The ProperExpression team implemented channel, campaign, and keyword-level attribution to help the client identify marketplace patterns, optimize ads, and consistently increase ROAS.

2. Revitalization and Restructuring of Ad Campaigns

ProperExpression implemented a multi-channel ad campaign with optimized ads on LinkedIn, Google, Facebook, and Instagram, as well as conversion-ready landing pages.

3. Strategic Audience Segmentation and Localized Targeting

Along with targeting audiences on a geographical basis to ensure localized advertising, ProperExpression constantly experimented with campaigns at every stage of the funnel to raise brand awareness and increase conversions and sales.

The Results

Through a multi-channel advertising approach supported by a strong analytics foundation, ProperExpression set the client up for continuous success in closing new businesses and enhancing overall brand awareness and visibility.

  • $7 million increase in revenue
  • $5.40 ROAS across all channels
  • 306% increase in course purchases
  • 400% increase in monthly webinar attendance

About ProperExpression

ProperExpression blends art, data science and digital innovation to deliver creative solutions to quantifiable problems. The strategies and tactics they execute for clients manifest into multi-channel campaigns that directly impact the bottom line. With a results-driven culture and strong emphasis on tracking and data analytics, they work closely with sales teams to push deals across the finish line, maximizing the ROI of every marketing dollar.