Click Creative

Established in 2009 in Port Melbourne, Victims of Ink has built its reputation on delivering not just tattoos, but authentic, personal experiences. The business integrates its artistic approach into all aspects, including its website, to enhance client engagement. The website serves as a model for how businesses can use transparency to build trust and create meaningful customer experiences.

The Challenge

For Victims of Ink, the ideal website isn’t just a portfolio. It’s an extension of the studio itself, offering visitors a glimpse into the experience they’ll have when they walk through the door. Tattoo decisions are significant for customers due to their permanent nature and the emotion behind them. So, immersing them in the process as closely as possible before making the decision is crucial.

During this revisit, Click Creative revamped the website by focusing on SEO re-optimisation, specifically targeting localised keywords, and introducing an automated artist profile setup. This new feature allows Victims of Ink to easily create new artist pages without starting from scratch each time, maintaining a consistent layout while saving valuable time. These improvements ensure that the website continues to reflect the studio’s artistry and personal touch, while also making it easier to manage.

The Solution

Landing Page

As soon as visitors land on the Home page, they are greeted with a multimedia video of the studio, where they can see artists working and clients being tattooed to a bass-filled beat. The video showcases the tattoo process, providing customers with insight into the studio environment and helping them make informed decisions. It provides an insight into the studio’s culture, emphasising the importance of showing the process rather than just the final product.

Dynamic Artist Profile Page

As a specialised design studio, Victims of Ink understands that portfolios are powerful selling tools. Showcasing products or services plays a critical role in the customer’s decision-making process. Customers value products that reflect the time, effort, and creativity behind them. Victims of Ink’s artist portfolio pages don’t just showcase tattoo designs, they also bring stories to life through Q&A videos. This introduces the artist’s work, which creates trust and transparency.

On their bio, each artist can put their design styles and socials which they use to showcase more of their creativity. Therefore, customers can reach out directly, making the experience feel personal and interactive. This approach allows customers to engage directly with the artists, ask questions, and make informed decisions which makes the sales journey meaningful and trustworthy.

Each artist’s profile follows a consistent structure, from the page layout to the meta title, ensuring a smooth browsing experience. We introduced a new feature that allows Victims of Ink to automatically set up new artist pages and seamlessly remove team members when moving on. Starting with the uniform “Get Your Personalised Tattoo By [Artist Name]” title and standardised page outline, these features save time and eliminate the hassle of recreating each new artist’s page from scratch.

SEO: The Impact of Proximity

Picking the right keywords isn’t about following what’s most popular. It’s about adopting your customers’ thinking and finding the easiest way for them to find you. A local SEO strategy was implemented, targeting proximity-based keywords such as ‘Victim of Ink | South Yarra Tattoo Studio near me Melbourne’.

The location of Victims of Ink on Chapel Street offers a competitive advantage by being easily accessible in a well-known, edgy area. Customers searching for tattoo services often prioritise convenience and proximity. Typically, they begin with simple, location-based searches like ‘tattoo studio near me,’ seeking nearby options.

Final Thoughts

The website redevelopment aims to ensure that the digital presence effectively communicates the brand’s values and maximises customer engagement. The site serves as more than a portfolio by immersing visitors in the studio experience, building trust, and providing a complete user journey. This approach highlights a key insight for businesses in any industry: your website is more than just a platform for showcasing your work. It’s an opportunity to connect with customers and reinforce your brand’s core message.

If your business values authenticity, personal connection, and building trust through your online presence, the Click Creative team offers tailored solutions to achieve similar results. Whether it’s rebranding your website, refining your digital strategy, or creating a more engaging experience for your customers, we’ll work with you to craft a solution that reflects your brand and connects you with your audience.

In 2023, new owners took over Just In Time Packaging, a company in Melbourne’s industrial suburbs with a solid history but little online presence. They wanted to create an engaging eCommerce store to boost sales and enhance brand visibility. Staying competitive in the packaging industry means having efficient online operations and a strong brand identity. This case study shows how Click Creative helped make this vision a reality.

The Challenge and Communication

When the new owners took over the day-to-day operations, they faced a significant challenge.Even though the company had a good reputation, it had minimal advertising and an outdated, ineffective website that needed a fresh brand identity. A strong online presence and efficient eCommerce operations were crucial, and clear communication was key to achieving this. Click Creative worked closely with the management team to create engaging website pages and marketing messages, resulting in a consistent brand voice that connected with their target audience.

The Strategy

Rebranding for a Fresh Start

The journey began with a complete rebranding of JIT Packaging. This included a new logo and comprehensive brand guidelines as the foundation for all marketing efforts. The rebranding was more than just a new look; it was a reinvented JIT Packaging’s market presence as they re-enter the market. In an industry where first impressions matter, having a cohesive and modern brand identity is a must.

Building a Modern, Engaging Website

Next, a custom website was designed and developed, aligned with the new branding elements, including a custom-built eCommerce store to boost online transactions. The design focused heavily on user experience to provide a seamless and engaging visit. Designing a site that is both visually attractive and easy to navigate made it easy for customers to find products and complete purchases. On top of that, making sure the site was SEO-optimised is crucial for improving visibility in Google’s search results. As the market moves increasingly online, having a consistent and accessible website is key for attracting new customers and staying competitive.

Creating a Custom eCommerce Platform

As eCommerce continues to grow and become an integral part to customers’ buying preference. This is the sign that JIT Packaging needs an online store that not only showcases its extensive range of products but also provides a pleasant shopping experience. The eCommerce platform was tailored specifically to their business needs, including features like product filtering, easy navigation, and a simple checkout process. This approach ensured that JIT Packaging’s online store was not just another website but a strong and user-friendly tool that significantly increased their online sales.

Creating Impactful Marketing Materials

To further solidify the brand’s presence, we designed various marketing materials:

Delivery van Signwriting: A bold, eye-catching design turning their delivery vehicles into moving advertisements.

Full-Colour Catalogue and DL Flyer: High-quality offline marketing materials such as catalogue and flyers have been created, showcasing their brand and products to suit the buying habits of their target audience.

The Transformation

The results were remarkable as JIT Packaging is seeing a big increase in website traffic and online sales, continuing the historic achievement that the brand had. The rebranding and new marketing materials boosted brand recognition, making JIT Packaging a standout name in the industry. In the highly competitive packaging industry, where customer expectations are all-time high, such a transformation can set a business apart.

Conclusion

This story is not just about one company’s success in repackaging their historic accomplishment and upbringing to stay relevant; it is a blueprint for any business looking to create a big push to its brand. If you’re a business owner or marketer, consider what a similar transformation could mean for you. The right strategy and execution along with the right team of experts can turn your challenges into opportunities and drive your business forward. Ready to take the next step? Start your success story together with Click Creative.

Multi-location businesses face a unique challenge: maintaining a consistent brand image while catering to local audiences. A Click Multisite platform addresses this by providing a centralised solution for managing websites across franchise, reseller, or dealer networks around the globe.

Benefits of Click Multisite:

• Centralised Management: A single, user-friendly dashboard simplifies website updates and content management for all locations.
• Consistent Branding: Ensures a unified brand identity across all websites.
• Local Customisation: Allows individual locations to tailor content, promotions, and information to their specific markets.
• Cost Savings: Streamlined operations and centralised updates reduce website management costs.
• Scalability: The platform seamlessly accommodates growth by adding new websites as needed.
• Integration: Integrates smoothly with existing systems like corporate websites, product databases, and e-commerce platforms.
• Ongoing Support: Provides comprehensive support and training to franchisees and dealers to maximize platform utilisation.

Platform Features:

• User-Friendly Interface: Intuitive design facilitates easy website management for users with varying technical expertise.
• Security & Updates: Offers robust security features and requires minimal effort from users to stay current with updates.
• Location-Specific Websites: Creates visually appealing and informative websites showcasing local information, promotions, and unique offerings.
• Data Accuracy: Ensures consistent and up-to-date information across all websites through seamless integration with internal systems.

Benefits for Franchise and Dealer Networks:

• Stronger Brand Presence: Provides a consistent and professional online experience for customers across all locations.
• Increased Franchisee Engagement: User-friendly tools and ongoing support empower franchisees and foster a collaborative environment.
• Streamlined Marketing: Facilitates efficient execution of national and regional marketing campaigns with consistent messaging.
• Enhanced Customer Experience: Delivers a user-friendly online experience for customers to find information, locate stores, and access resources.

Real-World Example: Suzuki Marine Australia

Suzuki Marine Australia successfully implemented the Click Multisite platform. Here’s a closer look at the advantages for their dealer network:

How Suzuki Marine Dealers Thrive with a Click MultiSite Solution

• Expert Platform: The Click Multisite platform is built on proven technology and aligns perfectly with Suzuki Marine’s brand standards and dealer requirements. It offers a user-friendly interface, robust security features, and integrates seamlessly with various third-party tools.
• Enhanced Dealer Websites: Each dealer website is designed for visual appeal, information delivery, and user experience. They showcase Suzuki Marine branding, product information, dealer-specific content, and localized news and promotions. This creates a strong and personalized online presence for each dealer.
• Seamless Integration with Suzuki Systems: The platform integrates seamlessly with Suzuki Marine’s corporate website, product database, and internal systems. This ensures all dealer websites automatically receive the latest product information, pricing, and promotions, providing accurate and up-to-date information to customers and saving dealers time and resources.

• Ongoing Support for Dealers: Suzuki Marine partnered with Click to provide comprehensive support and training to all dealers. This empowers them to manage their websites effectively, leverage marketing features, and drive sales and customer engagement. The support includes 24/7 hosting and technical assistance as part of Click’s Managed Website Services plan, covering the entire dealer network across Australia.

The Suzuki Marine Dealer Network: A National Force

• Stronger Brand Presence: The multi-site platform significantly amplifies Suzuki Marine’s brand presence across Australia, providing a consistent and professional online experience for customers regardless of location.
• Increased Dealer Engagement: User-friendly tools and ongoing support foster a sense of partnership and empower dealers to promote the Suzuki Marine brand effectively in their local communities.
• Streamlined Marketing Efforts: The ability to update all dealer websites simultaneously allows Suzuki Marine to execute national campaigns efficiently with consistent messaging, maximizing brand impact. Additionally, dealers can promote their boats, chandlery, and accessories alongside the branded Suzuki Marine offerings.

This case study demonstrates how the Click Multisite platform empowers individual dealers while strengthening Suzuki Marine’s brand presence on a national scale.

Summary of Benefits:

A Click Multisite offers a comprehensive solution for multi-location businesses to manage their online presence efficiently. It strengthens brand identity, drives local sales, and fosters customer engagement.

Challenge

Montgomery Investment Management, a client since 2017, initially sought Click Creative Digital Agency’s expertise in crafting a website that balanced affordability and sustainability with a professional aesthetic. Click delivered a comprehensive solution, including:

• UX/UI Design
• Custom Developed CMS Modules
• Customer Journey Analysis
• Managed Website Services
• Custom Developed Investor Portals
• Solution Design Consulting

Following the website’s successful launch, Click continued to provide Montgomery Investment Management with ongoing website hosting and technical support.

However, by early 2024, Montgomery recognised the need to modernise their SilverStripe website platform. Upgrading the platform offered significant advantages, essentially delivering the benefits of a brand new website.

Solution

Click Creative partnered with Montgomery Investment Management to facilitate a comprehensive website platform upgrade. This upgrade encompassed several key features:

Enhanced Security: Upgrading the platform ensures the website leverages the latest security patches and protocols, safeguarding sensitive client information.
Improved Performance: Modernised platforms often boast faster loading times and a smoother user experience, keeping visitors engaged.
Scalability: A newer platform can readily adapt to future growth, accommodating new features and functionalities as Montgomery Investment Management’s needs evolve.
Mobile-Friendliness: Today’s web users primarily access websites via smartphones and tablets. Upgrading ensures the website displays optimally across all devices.
Content Management System (CMS) Efficiency: A modern CMS that simplifies content updates and management for Montgomery Investment Management’s team.
Integration Potential: Newer platforms often integrate more seamlessly with third-party applications, streamlining workflows and enhancing functionality.

Results

By proactively upgrading their fully-featured website platform, Montgomery Investment Management secured a foundation for future success. The upgraded platform offers enhanced security, improved performance, greater scalability, and a user-friendly experience across all devices. This ensures Montgomery Investment Management can continue to deliver a professional and trustworthy online presence for their clients.

Continued Partnership
Click Creative Digital Agency remains committed to Montgomery Investment Management’s ongoing success. We look forward to collaborating with them on future website enhancements and strategic initiatives.

In late 2022, Click Creative Digital Agency was approached by The Botanical Group, a Melbourne-based landscaping company with over 15 years of experience designing and constructing prestigious horticultural projects. The Botanical Group sought a website that would elevate their online presence and attract new clients. Their goals included:

Visually Captivating Website: A website that showcased their stunning landscaping and architectural achievements through high-quality visuals.
Seamless User Experience: An intuitive and user-friendly website that allowed visitors to easily navigate and find the information they needed.
Professional Brand Identity: A website that reflected their dedication to quality, innovation, and timeless design.

The Process

Click Creative assembled a team of designers and developers to create a website that addressed The Botanical Group’s specific requirements. A key challenge involved crafting a website that functioned as a dual landing page, seamlessly guiding users to either The Botanical Group’s design services or The Property Care Group’s maintenance services, their sister company.

Click Creative’s approach focused on:

• Strategic Design: A clean and sleek design with a clear menu and high-quality images was implemented to ensure easy navigation and a professional aesthetic.
• Cohesive Branding: A consistent black, white, and green colour scheme was used to create a strong brand identity that aligned with The Botanical Group’s established reputation for prestige.
• Engaging Features: To enhance user engagement and showcase The Botanical Group’s latest projects, a live Instagram feed was embedded on the “News & Media” page.

The Result

The final project delivered a website that exceeded The Botanical Group’s expectations.

Deliverables:

• A unified landing page with clear and intuitive navigation for both The Botanical Group and The Property Care Group.
• A visually appealing website featuring high-quality images that effectively showcase their design and construction expertise.
• An integrated live Instagram feed, fostering audience engagement and keeping visitors updated on The Botanical Group’s latest projects.

Project Outcome:

• A website that strengthens The Botanical Group’s brand identity and reflects their commitment to exceptional design.
• An improved user experience that effectively guides potential clients towards their desired services.
• Increased audience engagement through the dynamic Instagram live feed.

Ongoing Partnership: Click Creative continues to provide The Botanical Group with comprehensive website support, including hosting, ongoing maintenance, SEO services, and marketing programs as needed. This ensures the website remains optimised for search engines and continues to attract potential clients.

This project exemplifies Click Creative’s ability to create innovative and functional websites that cater to the unique needs of their clients. By combining strategic design, user-friendly navigation, and engaging features, Click Creative successfully transformed The Botanical Group’s online presence, positioning them to attract new clients and solidify their reputation as a premier landscaping company in Melbourne.

Ceva Logistics, a global leader in logistics solutions has established a strong presence in the Australian vehicle logistics market. It was originally founded in 1946 by Ken Thomas who named the well-known carrier Nationwide Transport (TNT).

The Challenge

Ceva’s two key businesses, Ceva Logistics and Ceva Car Carrying, sought to streamline their car transportation booking process by offering a user-friendly online platform. Traditionally, booking car transport involved phone calls, emails, and potentially multiple forms – a time-consuming and cumbersome experience for customers. Ceva envisioned a more efficient and user-centric approach.

The Process

In 2011, Ceva partnered with Click Creative Digital Agency to bring their vision to life. Recognising the importance of a comprehensive digital strategy, Click Creative further collaborated with Click Online Marketing, specialists in digital marketing solutions. This combined expertise ensured a holistic approach that addressed both the booking platform user experience and its discoverability through targeted online digital marketing efforts.

Click assembled its entire design and development team for this crucial project. Understanding Ceva’s goals of industry leadership and user-friendliness.The team firstly focused on creating an intuitive and visually appealing booking application.

A key challenge involved seamless integration with Ceva’s internal systems. Click Creative developed a custom API that ensured two-way data flow, guaranteeing the accuracy and consistency of customer and booking information within both the application and Ceva’s infrastructure. This eliminated the need for manual data entry, saving time and minimising errors.

In 2013 Click Creative Digital Agency then proceeded to develop a fully responsive mobile website for Ceva, progressing with the development of technology as it evolved.

Beyond Functionality: User-Centric Design Principles

The resulting website for Ceva Car Carrying Australia reflects the company’s commitment to excellence in automotive transportation. A sleek and professional design greets visitors, featuring a dynamic slider showcasing high-resolution images of the various car transport services offered.

This captivating element immediately highlights Ceva’s core offerings and instils trust in potential customers. The brand colour scheme strategically employs blue, white, red, and grey, conveying a sense of reliability and trust – qualities highly valued within the logistics industry.

Click Creative prioritised user experience throughout the design process. A well-organised navigation menu allows for effortless exploration of the website’s content. The website layout is responsive, guaranteeing optimal viewing across desktops, tablets, and smartphones.

Clear and concise content enables visitors to quickly grasp the breadth of Ceva Car Carrying Australia’s services and understand their expertise in automotive logistics. Prominent calls-to-action strategically guide users towards key actions, such as requesting a quote or contacting Ceva for further information.

The Result

Beyond the initial development, Click Creative’s collaboration with Ceva Logistics extends to ongoing support and development. This ensures the platform remains at the forefront of user-friendliness and functionality within the Australian vehicle logistics market. Notably, early 2024 saw the launch of a major update, significantly overhauling the platform and front-end design.

Click Creative leveraged the latest web development technologies to enhance the user experience further and integrate valuable new features based on user feedback and industry trends.

This case study exemplifies the power of collaboration in creating a user-centric and market-leading online booking platform for vehicle logistics. Click Creative’s design and development expertise have empowered Ceva Logistics to streamline their car transport booking process, improve customer experience, and strengthen their position as a leader in the Australian logistics industry.

APPA (Australasian Promotional Products Association) promotes the development, integrity and creativity of the industry, ensuring good business practices and the highest industry and community standards.

Click Creative was appointed to develop a robust search platform for more than 100,000 promotional items available through its members as part of a new Membership site with an additional focus on education and industry events.

The Challenge

In 2021, APPA approached Click Creative with the requirements for a new website and UX design that served both its members and the general public retail trade with easy to digest information and directives.

The biggest hurdle for the Click team was managing the sheer volume of data involved. We needed to ensure the platform could handle a large number of users searching through a database of over 100,000 constantly-changing products. This required a system that efficiently categorised and filtered information for user searches while simultaneously maintaining fast loading times and responsiveness for a smooth user experience.

The Process

We set about giving APPA’s members and the public retail trade a platform with easily accessible information, directives and an interface for member job postings. The new website additions would also include a complete update of their website’s branding by solidifying a contemporary scheme and providing complementary assets such as graphic and logo designs.

A refresh of their existing brand helped contemporise their look and feel alongside the development of UX/UI to allow for simple user journeys for their multiple audiences.
Overall, we were able to create a branded look and feel with bold colours and simplistic elements designed that’s intuitive and easy to navigate.

Web development consisted of a custom product search platform to host thousands of promotional products combined with an easy to use interface for member job postings.

A new membership portal was developed that included a membership directory, search function, resources and education, legal resources platform, webinars and training education, events, services providers and recent industry news providing a total Search & Membership solution for the organisation and members across Australia.

Our ongoing services include web hosting and support as part of our managed web services packages and digital marketing services.

The Result

Working collaboratively, Click successfully delivered a comprehensive solution for APPA. Their website received a complete makeover, featuring a contemporary brand refresh, intuitive user experience, and a custom product search platform. Additionally, a new membership portal streamlines access to resources, education, events, and industry news, empowering members across Australia.

Our commitment to APPA extends beyond the initial project. We provide ongoing support through our managed web services package, ensuring their website remains functional and secure. Additionally, our digital marketing services have assisted APPA to further connect with their audiences and achieve their long-term goals.

Deliverables

• New website design with a refreshed brand look and feel (bold colours, simplistic elements)
• Easy to navigate website with intuitive user experience (UX) and user interface (UI) for multiple audiences (members, general public, retail trade)
• Custom product search platform to find promotional products
• Easy to use interface for member job postings

Membership portal with:

• Membership directory with search function
• Resources and education section
• Legal resources platform
• Webinars and training materials
• Events calendar
• Services provider directory
• Recent industry news section
• Web hosting and support
• Digital marketing services

The Challenge

In 2021, Click Creative Digital Agency was entrusted with an exciting challenge: revamping the website for Suzuki Marine Australia. The goal? To deliver a seamless and user-friendly experience for Australian consumers, all while adhering to Suzuki Marine’s established international brand identity.

This project was particularly motivating for Click Creative due to Suzuki Marine’s global recognition. The agency thrived on the opportunity to create a website that not only reflected Suzuki’s brand but also provided a visually stunning and intuitive experience for Australian boaters.

Suzuki Marine Australia required not just a new website, but a comprehensive content management solution. They wanted their marketing team to be able to distribute all marketing collateral across a vast dealer network spread throughout Australia, ensuring brand consistency.

The Process

The Click Creative team understood that Suzuki Marine dealers are busy running their businesses and, as a result, prioritising website updates could be a challenge. To address this, Click Creative delivered a solution that exceeded expectations.

Click developed a platform that not only includes the main Suzuki Marine Website, but also powers 75 individual dealer websites, all seamlessly integrated and adhering to Suzuki’s brand guidelines. We developed a solution that empowered Suzuki to manage marketing campaigns and collateral across the entire dealer network from a single, user-friendly, custom built content management interface.

This streamlined approach ensured brand consistency across all 75 dealer websites throughout Australia. Furthermore, the platform significantly reduces the time and resources needed to update individual websites, freeing up valuable time for both Suzuki Marine and their dealers.

This approach ensures a cohesive user experience for Australian consumers no matter which touchpoint they encounter, from the national website to their local Suzuki Marine dealer.

The Result

Click Creative delivered a comprehensive digital solution that transformed Suzuki Marine Australia’s online presence. The advanced content management system empowers Suzuki to host a wealth of information, including product details, dealer locations, a knowledge centre, FAQs, engaging videos, and customer testimonials, all for their range of marine outboards.

Click Creative also catered to the specific needs of Suzuki’s dealer network by developing a unique search portal. This portal allows users to easily find dealer locations and contact information, view map directions, and utilise inquiry and booking services directly through the website.

Beyond the initial website development, Click Creative remains a trusted partner for Suzuki Marine Australia, providing ongoing services such as web hosting and support, pay-per-click (PPC) advertising, and digital marketing campaigns. Click Creative is also actively involved in the development and expansion of the current site, ensuring it remains at the forefront of the Australian boating industry.

Deliverables

• Advanced Content Management System Development
• Digital Marketing Strategy and Implementation
• Custom Booking and Quote Functionality
• National Dealer Locator App
• Managed Web Services Package
• Development and Launch of 75 Australian Dealer Websites
• Branding Development and Brand Guideline Creation
• Pay-Per-Click (PPC) Advertising Campaigns
• User Interface (UI) Kit Development
• Custom Interface Components including Icons, Accordions, Tab Bars, Input Fields, Feature Tables, and Page Loaders