Click Creative Unearths True Beauty with The Botanical Group
In late 2022, Click Creative Digital Agency was approached by The Botanical Group, a Melbourne-based landscaping company with over 15 years of experience designing and constructing prestigious horticultural projects. The Botanical Group sought a website that would elevate their online presence and attract new clients. Their goals included:
Visually Captivating Website: A website that showcased their stunning landscaping and architectural achievements through high-quality visuals.
Seamless User Experience: An intuitive and user-friendly website that allowed visitors to easily navigate and find the information they needed.
Professional Brand Identity: A website that reflected their dedication to quality, innovation, and timeless design.
The Process
Click Creative assembled a team of designers and developers to create a website that addressed The Botanical Group’s specific requirements. A key challenge involved crafting a website that functioned as a dual landing page, seamlessly guiding users to either The Botanical Group’s design services or The Property Care Group’s maintenance services, their sister company.
Click Creative’s approach focused on:
- Strategic Design: A clean and sleek design with a clear menu and high-quality images was implemented to ensure easy navigation and a professional aesthetic.
- Cohesive Branding: A consistent black, white, and green colour scheme was used to create a strong brand identity that aligned with The Botanical Group’s established reputation for prestige.
- Engaging Features: To enhance user engagement and showcase The Botanical Group’s latest projects, a live Instagram feed was embedded on the “News & Media” page.
The Result
The final project delivered a website that exceeded The Botanical Group’s expectations.
Deliverables:
- A unified landing page with clear and intuitive navigation for both The Botanical Group and The Property Care Group.
- A visually appealing website featuring high-quality images that effectively showcase their design and construction expertise.
- An integrated live Instagram feed, fostering audience engagement and keeping visitors updated on The Botanical Group’s latest projects.
Project Outcome:
- A website that strengthens The Botanical Group’s brand identity and reflects their commitment to exceptional design.
- An improved user experience that effectively guides potential clients towards their desired services.
- Increased audience engagement through the dynamic Instagram live feed.
Ongoing Partnership: Click Creative continues to provide The Botanical Group with comprehensive website support, including hosting, ongoing maintenance, SEO services, and marketing programs as needed. This ensures the website remains optimised for search engines and continues to attract potential clients.
This project exemplifies Click Creative’s ability to create innovative and functional websites that cater to the unique needs of their clients. By combining strategic design, user-friendly navigation, and engaging features, Click Creative successfully transformed The Botanical Group’s online presence, positioning them to attract new clients and solidify their reputation as a premier landscaping company in Melbourne.
About Click Creative
The team of Click Creative is a group of like-minded people dedicated to producing creative, effective digital solutions for our clients. Specialising in custom, bespoke websites, applications, and digital marketing solutions. We bring years of experience, yet bright new ideas to the table every day – we love programming, keywords and coffee!
