Qatar Airways have officially launched a new marketing campaign including a new ad, in support of a three-year partnership between the airline and Spanish football team FC Barcelona.
After the huge success of the first TV spot, The Land of FC Barcelona, depicting the imaginary world of FC Barcelona where Messi taught football skills and Iniesta was an artist, the five-star airline unveiled their second campaign at a press conference held in Doha, Qatar.
The campaign builds on Qatar’s one and a half year partnership with the football team, including a FC Barcelona custom-designed Boeing jet, holiday packages sold through Qatar Airways Holidays Division, and a social media competition that gives fans the opportunity to win flights to a FC Barcelona match.
Starring FC Barcelona stars Lionel Messi, Neymar Jr., Gerard Pique, Andres Iniesta and Luis Suarez, Qatar Airways’ new commercial has the players visiting a number of destinations within the airline’s extensive network including the Maldives, Dallas, Paris and Seoul. The spot which will be aired in English, Arabic and Catalan takes a humorous look at the players participating in a number of different activities at each destination.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said;
We are pleased to launch our new campaign, featuring some of the FCB stars and football greats. We hope that our passengers and football fans around the world enjoy this heart-felt journey as the players travel to a few of Qatar Airways’ destinations.
The video,The FCB Holiday was directed by Agustin Alberdi, produced by Stink and Twenty-Four Seven, its post production was made by MPC Amsterdam.
Additionally, Qatar Airways signed an interline agreement with Vueling last September, which is helping to increase the number of passengers to and from Europe, in addition to improving trans-European traffic, and long-haul connections.