GolfNow and The Martin Agency announced that they will work together on a new consumer and B2B project including strategic planning; broadcast, digital and social creative.
The Martin Agency’s first launch for this collaboration focuses on the fact that every golfer would wish to play golf often if they didn’t have their never-ending responsibilities such as looking after kids who never grow up; working at the office where you can’t find time to take a break or ranking leaves that never stop falling for years.
The agency has created four videos featuring golfers, who haven’t been playing golf for a long time because of some excuses, within the scope of the project. Each spot the line, “Why golf later when you can GolfNow?”, is repeated to make such golfers to take an action!
The first spot, which will premiere during NBC’s Super Bowl pre-game programming on 4th February, points a dad who thought he could play more golf when the kids grew up but admits that this would never happen.
We then see the dad tells golfers -or the golf lovers- who always find an excuse to postpone playing it, to not do the same mistake as he did. Instead, he shows them how easy to book tee times, find right courses with the right price using GolfNow app.
Here are the first 3 videos released:
Jeff Foster, Senior Vice President, GolfNow said:
We’re excited to find a partner that not only can help us show how the technology we provide golf courses can better connect golfers with the game they love, but also shares our passion to help grow the game by inspiring more people to play more often.
Kristen Cavallo, CEO of The Martin Agency said:
Mobile and digital technology are revolutionizing every business and golf is no different. GolfNow is leading the way in bringing that technology to life.
When the rest of the world is telling you to prioritize everything else, we are telling you to play unapologetically. For our team of passionate communications pros who also happen to be avid golfers, working with GolfNow is a dream project.
Headquartered in Orlando, GolfNow is one of the digital businesses managed by Golf Channel and it’s also a part of the NBC SportsGroup.
Golfers who are ready to give excuses each time you’re asked why don’t you come to play golf this weekend; Isn’t it the time to free your schedule for the things you enjoy doing? The app is free to download and avaliable both on the App Store and Google Play.