“The work is the same. The network is different.” Ogilvy
Ogilvy, an award-winning integrated creative network, has announced its rebranding with new visual identity, logo and organizational design along with the company’s mission to become an integrated creative network that Makes Brands Matter.
Continuing the company’s “Next Chapter” transformation journey, which is defined as “refounding”, Ogilvy has aimed at unifying its global sub-brands behind one single brand.
Moreover, the company has also shared six core capabilities which are: brand strategy, advertising, customer engagement and commerce, PR and influence, digital transformation, and partnerships.
John Seifert, The Ogilvy Group Chief Executive, said:
This has been an 18-month journey for our brand and the largest transformation in the history of our agency. To meet the changing needs of our clients, we’re taking a bold step to redefine our company and build a new model for our industry, which we helped to create over 70 years ago.
In order to come up with an updated Baskerville and a modern sans serif, Ogilvy teamed up with Collins, an independent, brand experience design agency.
The Ogilvy fonts have been customized as Ogilvy Serif and Ogilvy Sans. What is more, Ogilvy’s red logo has been updated with a dynamic colour palette to stress the company’s desire to modernize without giving up its noteworthy past.
John Seifert added:
Today, there are more opportunities than ever before to shape every aspect of a brand’s needs. The scale and diversity of our global network is the source of our strength.
At Ogilvy, we design the components of a brand, create experiences around a brand, and communicate about a brand. Our new organisational design will empower our people to put clients at the center and create sustained brand value on behalf of our clients for years to come.
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It is exactly the right time for global companies to update their missions especially in today’s fast-paced digital world.
In fact, global companies that are heading tower a big change on their visual identity and organizational structure are not surprising the industry professionals anymore. Ogilvy is one of these smartest companies that are unwilling to miss future opportunities.