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The agenda for this year’s Digital City Expo has been released on the Digital City Festival website – giving attendees the opportunity to plan their visit to the landmark two-day event coming to Manchester Central Convention Complex on March 11th and 12th. More than 60 industry speakers from digital marketing, tech and beyond have already …
Rothco set out to find the truth behind a legendary escape story from Alcatraz—and claims to have solved it by unlocking the hidden data. As a bleeding-edge type of news, Accenture Interactive-owned Irish agency, Rothco teamed up with AI specialist company Identv to confirm the identities of two Alcatraz prison escapees depicted in a 1975 …
Amazon has unveiled some of its initiatives at CES centered on Alexa Auto, furthering the retail tech giant’s quick and effective push into the automotive space. The tech giant announced expanded vehicle integrations of its Alexa Auto voice assistant, new in-vehicle Alexa features, partnerships on the Alexa Auto software development kit and the international rollout …
Prada and Adidas officially unveiled their collaborative Superstar sneaker and the film from Johannes Leonardo highlights the attention that went into the companies’ limited-edition collection. Adidas’ latest big fashion partnership is the Italian fashion house, Prada. Just in time for the iconic Adidas Superstar shoe’s 50th birthday in 2020, the two brands have collaborated on …
The brand unveils ecommerce shop that sells branded goods year-round and brings brand identity to life in playful ways. Christmas jumpers, notepads, umbrellas and other items show the Golden Arches having more fun with their imagery. Leading up to the holidays, McDonald’s offers their customers a permanent place online called the Golden Arches Unlimited to …
With the lodestar of the ‘Blinding Lights’, Mercedes-Benz takes electric driving to the next level featuring The Weeknd. For the new SUV all-electric vehicle, Mercedes-Benz is targeting a young audience with a campaign to promote its first electric SUV, the EQC that features Grammy award-winning singer The Weeknd. The singer gets a creative director credit …
Burger King has given a grilling to Westminster politicians with a provocative bus placement this week. Featured on the ad is a Whopper burger, which Burger King hopes can stoke appetites. For some, the ad may even remind them to vote come Thursday 12 December. Delivered by BBH and PR’ed by Frank, the ad refers …
The Hollywood-like cinematic spot was shot entirely with the iPhone 11 Pro by David Leitch, the director best known for co-creating the John Wick sequel and directing action hits like Deadpool 2 and Atomic Blonde. Apple hasn’t stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted …
Pantone announced the highly-anticipated “Color of the Year” yesterday and along with it, a moody shade this time. It is basically known that Classic Blue has been chosen to represent the first year of the twenties. Besides the other facts Pantone was faced with deciding which color best expressed the zeitgeist—a tradition now in its …
