Announced At CES, Amazon Plans To Expand In The Automotive Market Thanks To Alexa

Amazon has unveiled some of its initiatives at CES centered on Alexa Auto, furthering the retail tech giant’s quick and effective push into the automotive space. The tech giant announced expanded vehicle integrations of its Alexa Auto voice assistant, new in-vehicle Alexa features, partnerships on the Alexa Auto software development kit and the international rollout …

Adidas And Prada Unveil Their First Partnership Collection With A Hyperbolic Campaign Film

Prada and Adidas officially unveiled their collaborative Superstar sneaker and the film from Johannes Leonardo highlights the attention that went into the companies’ limited-edition collection. Adidas’ latest big fashion partnership is the Italian fashion house, Prada. Just in time for the iconic Adidas Superstar shoe’s 50th birthday in 2020, the two brands have collaborated on …

McDonald’s Is Selling Branded Merch Online For The First Time, And It’s The Holiday Season

The brand unveils ecommerce shop that sells branded goods year-round and brings brand identity to life in playful ways. Christmas jumpers, notepads, umbrellas and other items show the Golden Arches having more fun with their imagery. Leading up to the holidays, McDonald’s offers their customers a permanent place online called the Golden Arches Unlimited to …

Mercedes Benz Rides With The Weeknd’s “Blinding Lights” For The New EQC Campaign

With the lodestar of the ‘Blinding Lights’, Mercedes-Benz takes electric driving to the next level featuring The Weeknd. For the new SUV all-electric vehicle, Mercedes-Benz is targeting a young audience with a campaign to promote its first electric SUV, the EQC that features Grammy award-winning singer The Weeknd. The singer gets a creative director credit …

Another Whopper On The Side Of The Bus… But This Time, Things Get A Bit Political

Burger King has given a grilling to Westminster politicians with a provocative bus placement this week. Featured on the ad is a Whopper burger, which Burger King hopes can stoke appetites. For some, the ad may even remind them to vote come Thursday 12 December. Delivered by BBH and PR’ed by Frank, the ad refers …

Apple’s Latest Holiday Film ‘Snowbrawl’ Is Shot By The Director Of John Wick, Deadpool 2 And Atomic Blonde

The Hollywood-like cinematic spot was shot entirely with the iPhone 11 Pro by David Leitch, the director best known for co-creating the John Wick sequel and directing action hits like Deadpool 2 and Atomic Blonde. Apple hasn’t stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted …

Pantone Is Feeling ‘Classic Blue’ For The Next Year

Pantone announced the highly-anticipated “Color of the Year” yesterday and along with it, a moody shade this time. It is basically known that Classic Blue has been chosen to represent the first year of the twenties. Besides the other facts Pantone was faced with deciding which color best expressed the zeitgeist—a tradition now in its …

Pound & Grain Explains All The Goods On Google’s AR Feature And More

Pound & Grain invites their audience to see through the world of digital and catch up on the latest from Google, Apple and Twitch. While catching up on the innovative attempts from the big ones of the market, they intend to explain all the goods on Google’s new AR feature, Apple credit card, Twitch’s new …

Incite Group Covers The Key Trends and Major Priorities At The State Of Marketing 2020

In 2019 marketers told us they are looking to tell coherent stories about their brands, as the sector shifts towards focusing on quality over output. With brands now telling larger narratives, we examine what’s next, what will be the top priority and trends of marketers as we move forward into 2020. Incite Group polled over …

Over 8,000 Families Have Enjoyed A Break Or Day Out Since Launch Of New Software System

The Family Holiday Association is the leading national charity dedicated to providing breaks and days out for children and their families coping with some of the toughest challenges in life. Over 8,000 families have enjoyed a holiday or day out since the launch of a new software system in 2017. A recent report by the …

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