AI News of July 2023
Gather around to check out the hottest AI news of June so that you can ace AI marketing. Google Cloud makes generative AI models more accessible with Vertex, Google Search Central Live was held in Tokyo, and Adobe Illustrator adopts …
Why Do Advertisers Now Have to Subscribe to Twitter Blue?
As a marketer, it’s pretty likely by now you’ve noticed the rise in paid verification on social media. Certainly clients at my performance marketing agency, Pixated, have had to respond fast by adapting their tactics and rethinking their budgets—and it’s …
The Biggest Changes Elon Musk Has Made To Twitter So Far
It can be difficult to take a guess at what Elon Musk will do next. Over the past few years, he’s become somewhat of an international man of mystery. No one can ever predict what his next venture will be, …
How the Washington Post Is Reimagining Journalism on TikTok
For news outlets, the ever-changing media landscape has never been more apparent. With publishing giants Buzzfeed News and Vice struggling, and TikTok continuing to dominate for Gen Z, it seems we’re entering a new era. Legacy outlet The Washington Post …
Will These 5 Updates to Instagram Reels Boost Engagement and Trend Discovery?
Instagram recently rolled out a host of updates for Reels, all with a view to helping creators leverage the latest trends to maximise engagement and build and strengthen the community around their content. But as I’ve been finding out while …
2023 Social Media Trends: 5 Major Shifts Coming This Year and Beyond
As we reach the halfway point of the year, I’ve been looking back on the trends we’ve seen emerge so far. And with the help of HubSpot’s 2023 Global Social Media Trends Report, I’ve been considering the coming summer and …
AI News of June 2023
Here is the top AI News of June. Scroll down to find out the latest updates on AI and how to get better at AI marketing! AgentGPT: Introducing Mr. Grateful’s Remarkable Instagram Success Story! Meet Mr. Grateful, a talented designer …
How TikTok is Redefining the Way We Search
Ask any millennial or older internet user their go-to app when searching for a business and the answer would probably be Google. But for an increasing number of young people, the answer is TikTok or Instagram. Last summer, Google’s Senior …
Beyond ChatGPT: Why Hootsuite’s AI Actually Work for Creatives
Generative AI programmes like ChatGPT and MidJourney are hot topics in the industry conversation, but marketers’ general consensus is yet to be decided. Will AI replace our jobs? Is AI dangerous or an innovation? And should we credit AI for …
DIBI Conference: Can We Design and Build With AI?
Was the question we sought to answer in a recent talk I gave this month at the DIBI event in Edinburgh. I’ve talked a lot, both internally and externally, on the new skill of prompt engineering and how I believe …
Travel Brands Are Missing a Trick by Underusing Influencers – But They Have to Do It Right
Here’s a stat that might surprise you. Travel is outpacing all other sectors for year-on-year search volume growth in the UK. That’s according to recent data from MediaVision. On the surface, a cost of living crisis, recession and travel strikes …
YouTube Trends Shaping the Future of Video Marketing
Video is driving the future of content marketing as consumers spend more of their time on YouTube and TikTok. Gen Z is already coming of age as a key consumer demographic and brands need to develop a video marketing strategy …
