Nike Just Did It At The Church And Won The Grand Prix At Cannes Lions
Last year, Nike converted an old church into a culture and sports center for kids. And the project took the lead in Industry Craft at the Cannes Lions International Festival of Creativity in June! Nike’s “Just Do It HQ at …
Here’s Major Tom’s Point Of View About Instagram’s ‘No More Likes’ Action
Major Tom labels the new move as Instagram’s farewell to peer pressure and other social updates. With Facebook’s annual F8 conference ringing in the month, the agency picked the biggest news from the Facebook family of apps. From AR to …
McDonald’s $300 Million Tech Deal With Dynamic Yield Ltd. Will Personalize Menus And Drive-Thru Experience
The world’s biggest fast-food company is buying a digital startup as completing their largest acquisition in 20 years. Referring the CEO, Steve Easterbrook of the fast food chain’s growth plan and considering technology as the ‘critical element’, McDonald’s is planning …
BMW Approaches Content Marketing To Create Engagement Between Consumer And Product
BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch …
Starbucks Brings Dark Social Into Play For Better Market Position
The American coffee chain use to bring their product development and marketing more coherent to reach trends faster and get better insights. Starbucks is now exploring how it can use private groups and accounts on social media to better engage …
Sound On: Mastercard Debuts Sonic Brand Identity
After the Mastercard has introduced its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. After the brand’s introduction of the nameless, icon-only logo, they stepped into sound-centric branding alteration. Wherever consumers engage with …
It’s All About IGTV, States Crowd
Crowd considers themselves as digital experts therefore, they are always on the lookout for the next big thing! It was no surprise that they were excited when Instagram announced they were releasing IGTV feature. IGTV allows users to post up …
“We Need Flying Burgers”: Uber Is Opening Up To Drone Food Delivery Service In 2021
UberEats is willing to integrate technology into their meal-delivery service and plans to drop off their first drone in 2021. The ridesharing company Uber revealed that they’re keen to utilize drone technology for the UberEats meal-delivery service and accidentally by …
Adobe Previews Photoshop CC On Apple iPad
Adobe Announces next generation of Creative Cloud at MAX 2018 and this year, the company previewed Photoshop CC on Apple iPad. Redesigned for a modern touch experience, Photoshop CC on iPad will deliver the power and precision of its desktop …
Nike Air Jordan Collabs With Facebook Messenger Bot To Bring Content
Nike teams up with conversational AI project on a Facebook Messenger bot for the Air Jordan brand, targetting younger audience. The testing of the new Messenger project began around February, when NBA All-Star Weekend has begun and Nike announced the …
Stabilo’s “Highlight The Remarkable” Campaign Keeps Taking Credits On Social Media
After winning in Print & Publishing category at the Cannes Lions International Festival of Creativity last month, Stabilo Boss’s “Highlight the Remarkable” campaign has gone viral on digital channels. Created by DDB Group Düsseldorf, the meaningful print campaign from Stabilo, …
Gucci Has Announced Its Sustainability Platform – Gucci Equilibrium
Gucci has revealed its new online platform named Gucci Equilibrium; connecting people, planet and purpose while focusing on sustainability issues. Sharing the new platform as part of its 10-year sustainability plan, the luxury brand Gucci aims to update people during …
