Mercedes-Benz Introduces “Digital Light” Technology
Mercedes-Benz has just unveiled the Digital Light technology that aims to improve safety and communication with other drivers and pedestrians by projecting signals onto the road. Announced at the 2018 Geneva Motor Show, Digital Light is a new HD-quality headlamp. …
The Sky Has No Limit – Marriott Brings A New Visual Touch To Digital Advertising
Together with Kinetic, Marriott Hotels revealed the first futuristic outdoor advertising campaign, appeared in the night sky. As part of its Travel Brilliantly campaign, Marriott decided on creating an extraordinary project supported by Echo, which is a projection technology presented …
Toyota Repositions The Brand In The Concept Of ‘Mobility’
Toyota doesn’t just want to be called an automotive brand anymore. Continuing its evolution as a mobility company with its first-ever global marketing campaign, Toyota has launched “Start Your Impossible” in 24 countries to celebrate the brand’s global sponsorship of …
Amazon Launches A New AR Feature To Preview Products Before Users Buy
Amazon unveiled an AR feature in its iOS shopping app which allows customers to see how a specific product will look in their home or office before they order it. The new feature, named as AR view, has been shared …
Audi Is Using Data-Driven Digital Billboards To Display Current Road Conditions
Audi and BBH London launch a digital OOH campaign on using APIs and public data to present contextually relevant digital billboards on roadside displays. To promote real-time driving conditions, Audi used original data to measure current driving conditions to endorse …
HERE Collects Real-Time Traffic Data From Audi, Mercedes And BMW Cars
HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, …
Coca-Cola’s New Marketing Strategy – Taste The Feeling
The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest campaign in over a decade. Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based campaigns from anti-bullying to …
A Smart Fridge From Budweiser: Bud-E Fridge
The new Bud-E smart fridge follows your team, chills up your brew to perfection and tallies your booze, bro! Bud Light is out to make sure the Internet of Things includes beer. The nation’s largest beer brand launches the Bud-E Fridge, a smart …
