New Start for Newline Cushions by Bellman Brand Agency

Newline Cushions came to Bellman Brand Agency with an established brand and a clear idea for their new direction. They worked with them to plump up their branding and digital presence.

Plush Persona

Newline Cushions creates purposeful interiors that express your individual needs, style, and personality. They’re a family-owned brand that’s been around for 15 years and all Bellman needed to do was better communicate their offering and values.

First, they delivered content guidelines to create key messaging in a fresh and fun tone of voice. Then they executed a brand refresh to elevate their existing brand mark and better convey who they are.

Cushy Collateral

Like Bellman always says, the more consistent at every touchpoint, the better the brand. This is why they also developed business cards, thank you cards, and email signatures to embody Newline’s new direction. This means that at every stage, Newline’s customers feel confident that the brand they’re working with is authentic, personable, and inspiring.


Delightfully Digital

For a brand that is all about design and aesthetics, it was critical that Bellman made its website look stunning and work seamlessly.

From the key messages on the home page, down to the newsletter sign-up CTA, they made sure every little bit of copy for Newline works hard to add spark to the customer journey. Their brand values were moved front and center and Bellman Brand Agency gave the website a high-level front-end polish with animations and GIFs.

The illustrative components for the web represent Newline’s style and help consumers focus on what’s important — the cushions! The bespoke leaf motifs draw upon natural inspiration, shape, and linework to create intriguing visual elements.

The eCommerce platforms Bellman Brand Agency used and the streamlined UX design make for a comfy and curated customer experience that they were confident Newline consumers would love. So pop your tush on a cush and go take a look!

About Bellman Brand Agency

As a full-service brand and design agency, Bellman Brand Agency offers everything from digital content and marketing to packaging and collateral design. All right here in Melbourne, Australia. Speak to Bellman Brand Agency’s creative team about your branding and design needs — no obligations.