National Geographic has announced a groundbreaking series named, One Strange Rock, aiming to reflect astronaut’s perspective of earth.
Developed in partnership with global creative agency McCann New York for “One Strange Rock”, the Space Projection Helmet, a first-of-its-kind immersive viewing experience tells the remarkable story of Earth, from astronauts’ eyes.
Combining laser projection, custom fish-eye optics and in-built audio, the Astronaut Reality Helmets distinguish themselves from VR headsets by providing an exceptional design which allows viewers to move their head freely during the experience.
Jill Cress, chief marketing and brand officer, National Geographic Partners, said:
One Strange Rock is an unprecedented television experience; we were inspired by the innovative storytelling, mesmerizing footage and the unique accounts of astronauts to create a specialized viewing mechanism that would elevate and emulate their first-hand experience. The OSR Space Projection Helmet furthers National Geographic’s commitment to use technology to make science fun, entertaining, and accessible to new audiences.
Nir Refuah, executive technology creative director, McCann NY, said:
One Strange Rock tells the story of earth from the unique perspective of astronauts who have seen it from outer space, and we wanted to replicate that view and experience right here on earth. Using internal projection, a full visor field of view and free head movement, the Space Projection Helmet enables a space experience that no VR headset could deliver.
Produced by Darren Aronofsky and Jane Root, One Strange Rock premiered on March 26 at 10/9c on National Geographic.
The Space Projection Helmet will travel to schools and planetariums in select cities, including the Center of Science and Industry in Columbus, OH and Liberty State Science Center in Jersey City, NJ, according to the press release shared by National Geographic.
National Geographic has just got the ball rolling by creating a novel experience that takes VR headset concept to the next level. Thus, VR addicts better prepare themselves to see outstanding VR projects that we haven’t come across before.