Melbourne Mums Up Against Star Wars, Ikea, Audi For Global Virtual Reality Award For Victorian Government Project

A group of Melbourne women have been named as world finalists for a virtual reality experience inspired by their kids and create Transport for Victoria.

The mums behind the ‘Melbourne, Meet Your New Train’ VR experience will now head to London, UK for the ‘Oscars’ of VR next week, Tuesday 16 October.

Their unique VR experience has been named as one of just 11 world finalists for Best VR Marketing of the Year – among a notable field in the 2018 VR Awards, including Disney Pixar’s Coco VR, Lucasfilms’ ILMxLAB and its Star Wars Droid Repair Bay experience.

The ‘Melbourne, Meet Your New Train’ VR experience attracted thousands of Victorian kids in February 2018 at a public display of Melbourne’s model High Capacity Metro Train in Birrarung Marr which highlighted improved transport outcomes with bigger trains for Victorians. Over 10 days, kids sat in the driver seat of a life-size model of Melbourne’s next generation train, put on VR goggles and ‘drove’ the train on a fantasy journey through Melbourne and beyond.

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The VR activity was created by Jane Metlikovec with Transport for Victoria, who has recently started her own South Melbourne digital communications agency, Welcomm, and worked in-house to deliver digital initiatives for ‘Melbourne, Meet Your New Train’. Prahran digital agency, Bravo! led the project production and direction, overseen by Angie Farrugia. Emily Harridge, now at eg+ was Creative Lead and Kylie Risson led Production. Anna Anderson was the client-side lead at Transport for Victoria.

You can see the shortlist of the global finalists for VR Awards 2018, here.

Ian Sturdy, Project Director, High Capacity Metro Trains Project, Transport for Victoria commented,

Transport for Victoria is proud to provide opportunities to women in creative technology, and this award nomination is proof that those in our industry right here in Victoria are producing world-standard work.

Jane Metlikovec, VR Experience Creator also commented,

It’s quite unbelievable that something that started as a funny chat with my seven-year-old daughter in our Melbourne apartment has now ended up pitting us against Lucasfilms’ ILMxLAB and Star Wars for the biggest VR award in the world.

I’m so pleased to be working in Victoria’s digital industry alongside world-leading women. The fact we are a finalist in such a big award shows that you don’t need a massive production studio, but just solid creative ideas, skilled production professionals and clients like Transport for Victoria who see the value in this kind of work and are proud to back local women in creative technology.

We’re wishing the best of luck to the Melbourne mums and their amazing project!

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