A guide and case study from MaxAudience: Creating an effective digital marketing plan to launch a new business.
Destinations Medical Spa is a unique practice partnering with salons and spas in Southern California to make MedSpa services accessible and convenient. With a distinctive business plan and a new doctor, they realized that they needed a new marketing strategy to make their presence known and services sought after.
That is when they approached digital marketing agency, MaxAudience for help.
The overall strategy that was designed was to focus on the website, user experience, location based marketing, and social media engagement. The immediate goal was to create brand awareness and for the spa to start getting inquiries and bookings.
Implementing the Strategy
Having a website is the best marketing tool for any business, it engages people with visuals, photos, and videos. MaxAudience worked on establishing the user experience that answers the most important question, why Destinations Medspa. Fueled by a deep understanding of what the clients target audience needs, what they value, and with the ease of navigation in mind. The new website was launched and will be a hugely affective marketing tool.
The Medical Spa wanted to focus on Southern California for their clientele base. In order to help them advertise to this target audience, MaxAudience used location based marketing. Location based marketing allows you to vary your marketing message bases on where your target consumers are geographically. These marketing tactics can be applied to the keyword strategy, SEO, social media, and PPC (Pay-per-Click) campaigns.
Location based marketing makes it easy to segment your target audience when creating ads and use your ad spend efficiently. They implemented this within all ad creations so that they could decrease the spa’s CPA while building their bottom line.
Consistent and on point social media marketing can power SEO, improve conversion rates, and drive new customers to a website. It is about taking great content with the right platforms driving traffic search relevance and engagement. It is not only about ads, but about the audience connecting with a brand. The team at MaxAudience created content and visuals that shared information about the med spa industry while adding location based tags and hashtags.
Destinations Medical Spa has a fully optimized and user-friendly website that works for them in generating leads. The social media marketing has proven effective in gaining inquiries and engagement from their targeted audience.
Mark McIntyre, MaxAudience CEO stated:
It’s great working with the Destinations Medspa team, they truly get it. If you need someone you can trust, look no further.
MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core.