A guide and case study from MaxAudience on creating an effective digital marketing strategy to increase a brands revenue.
Eight years ago, Renovation Realty introduced this innovative concept into the San Diego Real Estate Marketplace. Renovation Realty is a full-service real estate brokerage combined with a general contractor license to maximize profits from the sale of their client’s homes.
While they have a unique real estate concept and have a proven track record of successfully helping clients, they were not getting the traffic that they needed to their online properties.
That is when they approached digital marketing agency MaxAudience to help them improve their traffic and brand recognition.
The strategy that MaxAudience designed was to focus on their website, SEO, Ads, and social media marketing. MaxAudience needed to coordinate with the client and built out a clear, consistent, plan to deliver targeted content on social, ads, and blog content. This kind of plan allows the user and Google to properly categorize and prioritize a company.
An engaging website is the best marketing tool for most businesses. Prospects respond to compelling visuals, photos, and videos and clear user path. MaxAudience reviewed and implemented website design strategies to improve the user experience and focus on ensuring the content is clear. The new, updated website was launched with clear navigation to solve pain points.
Google Ads is a powerful tool to allow a company to reach their target audience who have similar search queries to a service or product. The strategy is to get the right ads, to the right audience at the right time. The MaxAudience team reviewed the campaigns that Renovation Realty created and analyzed the keywords, the targeting methods, and the SEO.
The social media marketing strategy was about setting a consistent calendar that had daily posts with relevant hashtags and keywords. It also was about sharing success stories and giving information about real estate and the community. It is about creating great content so that the audience connects with the brand.
Since MaxAudience has taken over the Google Ad campaign, the clicks increased by 21%. The click through rate went up by 18% and the bounce rate went down by 6%. Renovation Realty is very pleased that while they increased in targeted audience clicks, and the cost per click went down by 18%. A low-cost per click is key to Pay-per-click (PPC) success because it ultimately translates into your cost per conversion.
With the redesign of the website and social media strategy, the total traffic to the website increased by 21%. The remarketing strategy proved to be extremely effective with traffic increasing by 408%.
Mark McIntyre, MaxAudience CEO stated:
It’s amazing how much extra money Rick’s team is able to get their clients at closing.
MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core.