ICCLR (International Centre for Criminal Law Reform) co-operated with Massive Media for redesigning their website. Massive Media’s services for ICCLR include creative direction, user experience, website design and development.
The International Centre for Criminal Law Reform (ICCLR) is an independent UN-affiliated international research institute based in Vancouver, Canada, that promotes the rule of law, democracy, human rights, and good governance in criminal law and the administration of criminal justice all around the world.
Despite being recognized as a world leader in criminal law reform policy, ICCLR’s online presence failed to capture the power of its collaborative work. Heading into its 2019 AGM, it tasked Massive with the job of re-imagining its web presence and telling its story in a meaningful way.
Clarity & Purpose
The ultimate role of ICCLR is to provide objective research and information that informs policy on criminal law reform and human rights throughout the world.
To communicate this visually, Massive Media found inspiration in the idea of a jigsaw puzzle; a complete picture that begins to take shape over time. Stunning imagery with tiled gradient overlays communicate this idea of achieving increased clarity.
White space was utilized throughout Massive Media’s designs to move users through the site’s content, allowing ICCLR’s projects to breathe.
Keeping Policy Makers in the Loop
There are few organizations that can boast the level of experience and expertise ICCLR offers its partners. Its work has been at the forefront of some of the world’s most progressive policies and international initiatives, like the creation of the International Criminal Court.
As such, projects completed even decades ago are still frequently referenced by policymakers across the world, researching solutions to challenges facing their own countries.
To serve them, Massive Media needed to provide them with a way to quickly and efficiently search through ICCLR’s library of work. The solution is a robust resources library that allows users the ability to search for content in a variety of ways.
Massive also partnered with Vancouver-based photographer, Chris Nefs, of 9 Yards Photography, to capture new photos of ICCLR Associates, Board and Staff for the new website.
The end result is a stunning digital canvas that clearly and effectively communicates ICCLR’s experience and expertise in a compelling way.
New search functionality allows users to find content intuitively without having to dig deep into the website.