SuperYachtsMonaco approached KOTA to design and develop a new, industry-leading platform creating something unique to stand-out in the industry.
SuperYachtsMonaco is a boutique brokerage headquartered in Monaco and operating globally. They help their customers buy, sell, build, or charter luxury yachts – and anything in between – anywhere in the world.
KOTA was approached to design and develop a new, industry-leading platform for them. This project was not only about lead generation but also about creating something unique to stand-out in the industry. SuperYachtsMonaco wanted to bring a fresh approach to yacht brokerage with their casual style prevalent throughout the new website.
The Approach of KOTA
KOTA’s main goal for the new website was to bring the complete SuperYachtMonaco experience to the user. From the sexy, luxurious feeling of yachts, to the fun, less-formal experience of the team behind the company.
They achieved this by teaming up with Illustrator Jason Brooks, best known for the amazing album art he created for the Hed Kandi record label. Instead of using the same generic yacht photos found on competitors websites, Jason was commissioned to create a collection of pieces to represent all the different areas of the site, with the final result being totally unique from anything else out there. To complement the illustrations, they used a sleek, minimal colour palette all designed within a high-end, editorial-style layout.
Animation-wise, they wanted to keep the site feeling as premium as possible, with slick, subtle movement used throughout with seamless transitions within the fullscreen menu and between the pages.
KOTA is an international award-winning agency. They specialise in bringing brands to life through creative web design, web development, branding & digital marketing.