Twitter this week, aired an outdoor campaign in New York City to engage users in a natural way.
Created by the company’s in-house marketing team, the project includes tweets from the @Twitter account on billboards in Times Square to show the brand’s voice. Because of their new marketing scheme they reveal their new tone in September, Twitter has seen an increase in consumer engagement, including 14 times more replies to tweets from its own handle.
Showcasing the actual tweets from the account on light-up billboards in Times Square, the campaign is designed to reflect the ‘lighter, more conversational nature’ of the brand.
Examples of tweets slated for broadcast include ‘Is this thing on?’ and ‘Who’s up?’ as well as a retweet of Stephen King’s assertion that ‘graffiti is the Twitter of the streets’.
“We liked our tweets, so we made them bigger.” said a Twitter spokesperson.
At the end of 2016 as the brand’s voice, Twitter rolled out #ThisHappened video. The content was about covering all the specific events happened through 2016 on entertainment, politics, news, sports and more. At the time, the brand stated in a blog, Twitter is where you go to see what’s happening everywhere in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests with all the live commentary that makes Twitter unique.
That year, Twitter first launched “What’s Happening” campaign which also included OOH ads around the NYC that reflected the biggest stories told on the platform around the year.