Best YouTube Bumper Ads: Just In 6 Seconds!

Released in 2016, a six-second, unskippable video ad that plays before a YouTube video is a YouTube bumper ad.

Bumper ads are considered as YouTube’s six different advertising formats. Due to their shortness, they are powerful in creating brand awareness and reach. Bumper ads have given advertisers a creative way to increase brand awareness and reach. However, these non-skippable ads can only run for a few seconds, so creating compelling ads in this format can be challenging.

On the contrary, ad formats like overlay ads, skippable, and non-skippable video spots are better for longer versions that dive deeper into product features and benefits. Bumper ads can run as standalone ad campaigns, but Google recommends airing them in with TrueView Ads to higher their effectiveness.

A great canvas for creativity

The initial fans of the bumper ads have of course come from the creative community. The reason bumpers are in such productive format for storytelling is that creativity thrives in constraint. At SXSW, challenged artists, filmmakers and agency creatives re-imagine classic works of literature in six seconds – effectively re-telling these stories in mini formats.

Funny, poignant and beautiful, Bumper ads showed that six seconds is a natural and adaptable ad length. Watch the bumper ads from the most famous brands below and see the clever ideas inside them.

Mercedes-Benz – GT S Reminder 1

• Krispy Kreme – Made Fresh Daily

Coca-Cola – Segredos

Oreo – Sweet Cremes

Airbnb – Leave With a Cannonballer

• Southwest Airlines – Low Fares to Faraway Places

Bacardi – Cuba Libre

Renault Scenic – Parking

WORK | Case Studies

Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

Brands are more than their products in today’s digital world. Memorable ...

WORK | Digital Ad Campaigns

Top Halloween Campaigns Of All Time To Get You Inspired

In October when comes fall, the brands launch their most festive ...

WORK | Social Media Campaigns

Airbnb And Pinterest Expose Travel Guidebooks For Every Traveler

If you’re in need of some travel inspiration – look no ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.