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HSBC’s ‘Global Citizen’ Imposes That UK Is Part Of Something Bigger, Referring To Brexit

The brand casts Comedian Richard Ayoadeand is implying the cosmopolitan character of the UK in global.

In collaboration with J. Walter Thompson London, HSBC‘s new campaign –launched with the strapline “Together We Thrive” is about a simpler explanation about Brexit process. Despite UK taking full advantage of global innovation, the spot highlights the influence of countries such as India, Denmark, Taiwan, Colombia, Germany, Costa Rica and more have had on life in the UK. 

Ayoade wonderfully explains it as:

We live on a wonderful lump of land in the middle of the sea. But we are not an island. We are part of something far, far bigger.

HSBC has explained the idea of “Together We Thrive” campaign in their official site,

Our latest global marketing campaign explores how HSBC helps people prosper in the 21st century. HSBC’s iconic red and white hexagon plays a central role. It becomes a lens through which to look at the world, showing how the influence of the bank can help individuals, businesses and communities to grow and flourish.

The campaign is underpinned by the phrase “Together we thrive”, reflecting our long-term commitment to helping customers succeed.

Adverts for banks in the UK have rarely been praised amongst creatives, because they tend to follow little to no creativity or uniqueness. But this TVC is full of creativity, blended with a style of corporate culture.

The campaign reflects the proud international heritage and the commitment to help people, communities and businesses in the UK to thrive.

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