How Brands Have Integrated AR & VR in Their Digital Marketing Strategy?
As technology advances, those desires change and a brand must keep pace with those changes.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Brands are integrating this technology in their Digital Marketing strategies to offer the audience “a feel of what they can expect from the product or service they are buying” & additionally, AR/VR also provides an innovative edge to their marketing efforts.
Here’s how these brands have utilised AR/VR in their marketing campaigns.
Samsung VR | A Moon For All Mankind VR
Samsung, in collaboration with NASA created an immersive 4D lunar gravity VR experience for a campaign to provide participants an actual moon landing experience on VR created moon. Users step into a flight suit and harness whilst wearing a Gear VR headset. They then immerse themselves in a visual and physical experience that recreates a moon mission
This is probably the most realistic moonwalking experience out there! Such immersive experiences highlight the potential of AR & VR headsets in the entertainment industry, transforming how audiences engage with content beyond traditional marketing.Samsung’s design team and NASA’s Active Response Gravity Offload System (ARGOS) team worked to make this sensation as accurate as possible by mapping to the actual partial gravity experience of walking on the moon.
The marketing campaigns of Samsung always inspire marketers with their creativity.
Oreo | The World of a Flavoured Cookie 360°
Explore a 360° interactive world filled with rich, cocoa treats by Oreo. This is a fun VR marketing campaign created by digital agency 360i. It takes curious confectioners on a whimsical journey through a ‘wonder vault.’ After being transported through a life-size Oreo cookie portal, you move into a magical land filled with milk rivers and the brand’s latest creation; Filled Cupcake flavoured Oreos.
Volvo | XC90 Test Drive VR
Possibly one of the best applications of VR is using it to test drive a car when you don’t have a dealership nearby, and that’s exactly what Volvo did a few years ago. This is a brilliant marketing move because not only has it put Volvo on the map (again) for something innovative, it’s also accessible. They’re now offering a “weekend escape” version of the app which includes 360-degree landscapes, allowing adventurers a chance to cement the pairing of “adventure” and “Volvo” in their heads, something which, given the practical element of Volvo’s branding, may never have occurred before. Here’s the video.
Merrell | Trailscape VR:
Trailscape did an excellent job of integrating the brand in powerful user experience. To support the launch of a new hiking boot, the Capra, Merrell created a VR experience called Trailscape that takes you on a dangerous mountain hike. Participants walk along with a stage set that is mapped to the virtual experience to create a new level of immersion. The motion capture allowed adventurers to explore the mountainside. Tactile elements such as rope walkways and shaking wooden planks make this one of the most immersive VR experience to date. You can have a look here.
Ikea | Virtual Reality Store:
Ikea has set up a virtual reality initiative that allows customers to see what their house will look like after desired home improvements.
It has developed a VR-based app that allows customers to “place” furniture into their homes to decide on the look, feel, and fit. This is considered to be one of the simplest, most accessible and most practical VR applications to date. Watch the campaign.
You can find the best Ikea advertisement campaigns here.
These AR & VR marketing campaigns are a few of the successful examples that can inspire you. Technology evolves every day and if you don’t want to stay behind, you should embrace new opportunities always.
