Emote Digital Lifted NC Fitness to New Heights

NC Fitness enlisted Emote to give it a complete digital overhaul and Emote took a deep dive into what NC Fitness needed.

Working Smarter, Not Harder

It was time for NC Fitness’ website to start pulling its weight.

With an existing website that struggled when it came to performance, NC Fitness enlisted Emote to give it a complete digital overhaul. They knew Emote Digital needed to create a website that was fast and reliable, while still being easy to navigate.

A key area of focus was the gym fit out page which is one of the cornerstones of their business. With individual sales reaching easily in excess of $10K-$30K Emote Digital knew it needed to be a key focal point in the new website design.

NC Fitness had the goods, Emote just needed to turn website visits into conversions.

Getting into Shape

It was time to target the weakness of their old website. Emote took a deep dive into what NC Fitness needed.

It wasn’t enough to simply display gym gear, they needed to showcase that NC Fitness was also capable of professional gym fit-outs for both commercial and private customers.

By applying best practice development they got to work creating a clean and modern interface that would allow a beautiful user experience.

a-mobile-first-responsive-design-for-quick-content-created-by-emote

Time for a Workout

The results are a website that can hold its own in the gym.

A mobile-first responsive design for quick content loading and purchasing on the go has seen conversions soar.

With increased purchase opportunities through the use of clever UX and UI principles, including the addition of sections of related products and recently viewed, it ensures that customers don’t just click away. The gym fit out page is now a major feature to drive leads with commercial, school and home gym options.

With ongoing performance monitoring post-launch, coupled with powerful marketing, Emote Digital is seeing NC Fitness going from strength to strength.


About Emote Digital

Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify and digital marketing services.

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