eDesign Interactive Has Built an Award-Winning Mobile Experience for The Frost King House

eDesign Interactive has built an award-winning mobile experience for their client The Frost King House.

About The Client

Frost King is the #1 brand in the DIY weatherization home improvement space. From weatherstripping to pipe/duct insulation to flooring and carpet trim, the brand is available at more than 10,000 hardware stores in the U.S. and at many retailers worldwide.

eDesign Interactive’s Role

Mobile Experience Design, User Experience, Website Design, Front and Back-End Development, Project Management, SEO, Social Media Planning and Execution.

Innovative Mobile Experience

Frost King customers are big on watching “how to” videos and seeking out help, advice and new ideas. To address this consumer behavior, eDesign Interactive designed a virtual Frost King “house” for homeowners to navigate in order to identify potential problem areas in their homes. Each problem area featured a quick DIY solution to improve energy efficiency and help homeowners keep the cold out and the warmth in. This engaging, interactive and educational digital tool was designed to help homeowners make every corner of their homes more comfortable.

Product Finding Made Simple

In addition to developing the Frost King House, eDesign Interactive was honored to redesign the brand’s existing website in order to make it more intuitive and helpful.

Rethinking the entire user experience and navigational pathways, eDesign Interactive team carefully planned Frost King’s UX and UI in order to accommodate the brand’s huge portfolio of products.

Solving Problems

The brand is embracing customer love and focusing on problem-solving. Hence, the Frost King house is here to help fix 15 of the most problematic areas in a home. Customers can click on any household surface to discover ways of improving their home.

An Award-Winning Mobile Experience

Whether at home or in the aisle of a home improvement store, eDesign Interactive wanted consumers to be able to consult a mobile-optimized app for practical, do-it-yourself solutions on the go. Their mission was accomplished, with the Frost King House app receiving a Silver Davey Award in the Mobile Apps category.



eDesign Interactive made sure each product listing included links to further instructions and “how-to” information. Users can easily check where to buy items in their area, locate the nearest store, and browse FAQs.

What Else?

The team at eDesign Interactive was tasked with working on the brand’s ongoing blog and social media content. Offering seasonal tips and tricks, our team serves up service-oriented homeowner content in every post.

About eDesign Interactive

eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. Founded in 2004. They design dazzling websites, digital strategies, and interactive campaigns.