Crowd’s Digital Campaign For Napa Valley Film Festival Boosted The Ticket Sales

Crowd adds another successful campaign to it’s roster of Napa Valley clients with an online campaign for the Napa Valley Film Festival.

The Napa Valley Film Festival, which took place November 7-11, is an annual celebration of film, food and wine, touring the towns of Napa, Yountville, Calistoga and St. Helena. So, Crowd was tasked to create the marketing campaigns that would help the process to boost sales and promote the festival.

napa-valley-festival-case-study

This annual celebration of film is set against the panoramic background of California’s famous wine and food region and plays host to some of Hollywood’s biggest names through screenings and special events. Crowd designed a landing page for the marketing campaign to reflect the look and feel of the renowned festival. The 5-days event offered different pass packages that appeal to a variety of audiences.

The all targeted campaigns, each of them led to a special webpage and offers highlights that engaged individuals, but also supported alternatives for those wishing to explore further. The Napa Valley Film Festival website was designed specifically to cope with the increasing levels of content and give the audience an easier way to navigate through the experience passes.

The campaign’s social advertising stage also included short animations which promotes the different aspects of the festival means, wine, films and food. Videos featured icons, images and graphic design that all aimed to a specific audience. The subtle movement in the background was engaging and captured attention without shadowing the copy.

Their results from the report is told better than expected from the digital campaign with a 3.3% click-through rate through the step of ticket purchase, which means 174% higher than the targeted results.

crowd-napa-valley-festival-case

crowd-napa-case-study-online-digital-campaign

With so much going on at the 5 day festival, Crowd were tasked to simplify the event into bite-sized itineraries and allow people to create their own experiences.

After that, they broke down the event into different packages that would appeal to different audiences whether weekend visitors or more serious film buffs for example. Each targeted campaign led through to a unique landing page, offering highlights that would appeal to the individual as well as providing alternate options for those wishing to explore further or create their own experience.

Crowd reported better than expected results from their social advertising campaign with a 2.25% click-through rate to the ticket purchasing stage, which is 89% higher than they had projected.

WORK | Case Studies

Propeller Supports Their Clients’ Contributions to Sustainability

Propeller is proud to be partnering with brands who are not ...

WORK | Digital Ad Campaigns

Inspirational Earth Day Marketing Campaigns and Ideas

Earth Day is the day to appreciate what Mother Earth has ...

WORK | Case Studies

KOTA Helped ContractPodAi Establish a Refreshed Online Presence

KOTA partnered with ContractPodAi to help educate the legal sector on ...

eBook: Psychological principals of high-converting websites

Increase conversion rates by as much as 266% by applying psychology to your clients' sites.
Get Free Article➜
close-link

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT